We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac.

The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus‘ success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

We are not even close to finishing the basic dream of what the PC can be.

I think right now it’s a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

I don’t like typing messages on my phone. Some people get used to it.

It’s easier to add things on to a PC than it’s ever been before. It’s one click, and boom, it comes down.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‚Facebook phones.‘ That’s what Facebook Home is.

If we go on your iPhone and go to the dictionary and look up ‚humble,‘ 80 per cent of the definition is negative. It’s a controlling word. It’s a way to control the masses and to control the sheep.

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

I know there’s a farmer out there somewhere who never wants a PC and that’s fine with me.

I think the thing we see is that as people are using video games more, they tend to watch passive TV a bit less. And so using the PC for the Internet, playing video games, is starting to cut into the rather unbelievable amount of time people spend watching TV.

Basketball is my passion, I love it. But my family and friends mean everything to me. That’s what’s important. I need my phone so I can keep in contact with them at all times.

First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.

An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

Security guys break the Mac every single day. Every single day, they come out with a total exploit; your machine can be taken over totally.

When the PC was launched, people knew it was important.

I never thought, in my lifetime, that you’d be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.