We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

Apple took the edge off the word ‚computer.‘

I just figured out that if I gave my all into this game – if I put everything into the fight business – then I would eventually run the fight business.

I mean Facebook is no longer a company, it’s a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.

Originality is really important.

In business or in life, don’t follow the wagon tracks too closely.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

I am excited to partner with Under Armour to bring game-changing sleepwear, with the same bioceramics technology I use, to athletes all around the world.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.

Originality is a thing we constantly clamour for, and constantly quarrel with.

If you don’t drive your business, you will be driven out of business.

Good ideas are free – or at least they should be.

To all the musicians who are making reggaeton, let’s put some more effort into it and bring something new to the people!

America is a nation that conceives many odd inventions for getting somewhere but it can think of nothing to do once it gets there.

The major advances in speed of communication and ability to interact took place more than a century ago. The shift from sailing ships to telegraph was far more radical than that from telephone to email!

Japan’s very interesting. Some people think it copies things. I don’t think that anymore. I think what they do is reinvent things. They will get something that’s already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

One thing I’ve always loved about the culture at Microsoft is there is nobody who is tougher on us, in terms of what we need to learn and do better, than the people in the company itself. You can walk down these halls, and they’ll tell you, ‚We need to do usability better, push this or that frontier.‘

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

The Internet is just another experiment showing us more sides of us.

There is something in the way that we are now, with our cell phones, and people are not looking at each other and not being in the moment with each other, that kids feel isolated.

The tool that’s most associated with the recent progress against malaria is the long-lasting bed net. Bed nets are a fantastic innovation. But we can do even better. We can invent new ways to control the mosquitoes that carry the malaria parasite.

I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.

I think you can give a pure artistic product if you understand how to build your own industry.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

We have too many cellphones. We’ve got too many internets. We have got to get rid of those machines. We have too many machines now.

I got my first computer in the 6th grade or so. As soon as I got it, I was interested in finding out how it worked and how the programs worked and then figuring out how to write programs at just deeper and deeper levels within the system.

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level.

By the mid-’60s, recorded music was much more like painting than it was like traditional music. When you went into the studio, you could put a sound down, then you could squeeze it around, spread it all around the canvas.

I’m an entrepreneur. I’m a young mogul. I’m blessed.

Today, if you invent a better mousetrap, the government comes along with a better mouse.

The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.

If you look at our current technology level, something strange has to happen to civilisations, and I mean strange in a bad way. And it could be that there are a whole lot of dead, one-planet civilisations.

I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child.

We moved into the back, made it into a little 50s sitting room and started to sell the records. We had an immediate success. For one thing, these Teddy Boys were thrilled to buy the records.

You need to think outside the box. You need to think differently if you want to sustain what, for me, is my peak performance: the very best that I can achieve as an athlete every day.

People everywhere love Windows.

Progressively saved by the machine from the anxieties that bound his hands and mind to material toil, relieved of a large part of his work and compelled to an ever-increasing speed of action by the devices which his intelligence cannot help ceaselessly creating and perfecting, man is about to find himself abruptly plunged into idleness.

Everybody is entertained to death.

Netscape was able to get the government working on its behalf.

The art of delegation is one of the key skills any entrepreneur must master.

In a time not distant, it will be possible to flash any image formed in thought on a screen and render it visible at any place desired. The perfection of this means of reading thought will create a revolution for the better in all our social relations.

If you were successful, somebody along the line gave you some help… Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you’ve got a business – you didn’t build that. Somebody else made that happen.

We’re at a point now where we’ve built AI tools to detect when terrorists are trying to spread content, and 99 percent of the terrorist content that we take down, our systems flag before any human sees them or flags them for us.

This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?

Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.

I pay attention to politics and technology.

Imagination is more important than knowledge.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

Taking bold action on climate change simply makes good business sense. It’s also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people.

If you go back a few hundred years, what we take for granted today would seem like magic – being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.

Really advanced civilization is based on advances in energy.

Digital reading will completely take over. It’s lightweight and it’s fantastic for sharing. Over time it will take over.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Harnessing steam power required many innovations, as William Rosen chronicles in the book ‚The Most Powerful Idea in the World.‘

The idea that is not dangerous is not worthy of being called an idea at all.

We could definitely make a flying car – but that’s not the hard part. The hard part is, how do you make a flying car that’s super safe and quiet? Because if it’s a howler, you’re going to make people very unhappy.

Nature hates calculators.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

What is Apple, after all? Apple is about people who think ‚outside the box,‘ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Art is the beautiful way of doing things. Science is the effective way of doing things. Business is the economic way of doing things.