We made the buttons on the screen look so good you’ll want to lick them.

Like any well designed software product, Windows is designed, developed and tested as an integrated whole.

Black-and-white always looks modern, whatever that word means.

I design things to help people to hopefully express their personality.

I love dresses, and I’ve definitely thought about designing them someday. I just want to make sure that I wait until the time is perfect and I can do it right.

I would warn you that I do not attribute to nature either beauty or deformity, order or confusion. Only in relation to our imagination can things be called beautiful or ugly, well-ordered or confused.

Pictures must not be too picturesque.

Blushing is the color of virtue.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Beauty is a short-lived tyranny.

That pleasure which is at once the most pure, the most elevating and the most intense, is derived, I maintain, from the contemplation of the beautiful.

Pictures and shapes are but secondary objects and please or displease only in the memory.

The job of art is to chase ugliness away.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

Remember that the most beautiful things in the world are the most useless; peacocks and lilies for instance.

It is as necessary for man to live in beauty rather than ugliness as it is necessary for him to have food for an aching belly or rest for a weary body.

The best part of beauty is that which no picture can express.

We shape our buildings; thereafter they shape us.

The importance of logo into today’s fashion is un! be! Lievable!

I enjoy being involved in making the artwork for albums and stupid stuff like that.

The key to making things affordable is design and technology improvements, as well as scale.

Fashion is made to become unfashionable.

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

No object is so beautiful that, under certain conditions, it will not look ugly.

No architecture is so haughty as that which is simple.

Nothing is beautiful, only man: on this piece of naivete rests all aesthetics, it is the first truth of aesthetics. Let us immediately add its second: nothing is ugly but degenerate man – the domain of aesthetic judgment is therewith defined.

The perception of beauty is a moral test.

Let us have no machine-made ornament at all; it is all bad and worthless and ugly.

The good is the beautiful.

There is nothing that makes its way more directly into the soul than beauty.

I’m big on what’s in good taste.

Beauty itself is but the sensible image of the Infinite.

In designing the scenery and costumes for any of Shakespeare’s plays, the first thing the artist has to settle is the best date for the drama. This should be determined by the general spirit of the play more than by any actual historical references which may occur in it.

If you have 50 different plug types, appliances wouldn’t be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers.

Prose is architecture, not interior decoration, and the Baroque is over.

They can do without architecture who have no olives nor wines in the cellar.

The artist in me cries out for design.

The beautiful seems right by force of beauty, and the feeble wrong because of weakness.

Design is not just what it looks like and feels like. Design is how it works.

I have so many designs and video ideas and lyrics in my head, so I always try to be productive.

I love designing at the moment, I’m so happy with my work.

The fact that the colors in the flower have evolved in order to attract insects to pollinate it is interesting; that means insects can see the colors. That adds a question: does this aesthetic sense we have also exist in lower forms of life?

Beauty is worse than wine, it intoxicates both the holder and beholder.

It’s not a science when you are judging art, but we’d be remiss to say you can’t look at something and say, ‚This is more well done than that.‘

Many things difficult to design prove easy to performance.

Frank Lloyd Wright… his things were beautiful but not very functional.

There are definitely designers that I love, people I love to work with. And who they are as people matters. Are they good people? Do they treat their staff well? Do they treat my staff well? Are they young? Can I give them a boost? But when all of that is equal… is it cute?

The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

The thing that makes my clothes really different is that, number one, they are really great designs; they’re not tacky; they are very professional; the design is made from lots of decisions.

I don’t want to use my creative energy on somebody else’s user interface.

Luxury must be comfortable, otherwise it is not luxury.

No book includes the entire world. It’s limited. And so it doesn’t seem like an aesthetic compromise to have to do that. There’s so much other material to write about.

Our admiration of the antique is not admiration of the old, but of the natural.

I call architecture frozen music.

Beauty without expression is boring.