user experience quotes

Who decides what’s in Windows? The customers who buy it.

DOS is ugly and interferes with users‘ experience.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.

Any version of Windows is going to have lots of great new things that people use and things that are tough.

After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.

Our goal is to make it so there’s as little friction as possible to having a social experience.

This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.

The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Design is not just what it looks like and feels like. Design is how it works.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Computers are still technology because we are still wrestling with it: it’s still being invented; we’re still trying to work out how it works. There’s a world of game interaction to come that you or I wouldn’t recognise. It’s time for the machines to disappear. The computer’s got to disappear into all of the things we use.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.