market research quotes

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.

You’ve got to keep your finger on the pulse of what your audience is thinking, and know what they’ll accept from you.

Figuring out what the next big trend is tells us what we should focus on.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

If I tried to make a commercial album, it would be a complete flop. I have no idea what the world at large likes.

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.