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I would say that the Nipsey Hussle ‚Crenshaw‘ release was an example of All Money In creating an artificial scarcity campaign for the physical side of ‚Crenshaw.‘
Nipsey HussleIn 2013, the week before I dropped ‚Crenshaw,‘ ‚Complex‘ wrote an article that said that Nipsey Hussle is one of the top 25 underperforming artists. I was so offended that I responded with my own opinion about these journalists – their point of view is not validated in our culture.
Nipsey HussleI knew ‚Crenshaw‘ had elevated me and distinguished me.
Nipsey HussleI actually met The Game in my hood on Crenshaw and Slauson. I was outside on the block with 20 of my homies. I see the Range Rover, and we all walked up to his car. I handed him my CD.
Nipsey HussleIt was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything – ‚Marathon‘ or ‚All Money‘ or ‚Crenshaw‘ – and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.
Nipsey Hussle