consumer behavior quotes

Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they’re not sure about how that might get out and what that might mean for them.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

How long most people would look at the best book before they would give the price of a large turbot for it?

A thing is worth what it can do for you, not what you choose to pay for it.

Nobody ever went broke underestimating the taste of the American public.

People concerned about inflation today tend to buy big houses and nice cars.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

How come anything you buy will go on sale next week?

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

The problem with car dealerships is you’ve already decided what you want to buy before you even go there, and you’re really just going there to talk through some annoying negotiation.

I do not read advertisements. I would spend all of my time wanting things.

Advertising is the rattling of a stick inside a swill bucket.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.

Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported?

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.