branding quotes

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

I can be accused of trying to be commercial sometimes.

To me, we’re marketing hope.

All I can do is try to create my own brand and have people appreciate me for that.

One of my mentors schooled me on branding before it was a cliche term in the game.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

I spend just as much time on how people hear my music as I do the actual music, no matter how long it takes. I’m such a visual artist as well that it always goes hand-in-hand.

I don’t think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I suppose Virgin is an unusual brand in that I suspect we’re the only ‚way of life‘ brand in the world. We’re one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it’s Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

I’m a control freak. If you’re going to slap my name on something, I would like to control it.

Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it’s possible that your company will stand out from the crowd, and you’ll be successful.

Every successful businessman will have experienced set-backs and failures – they’re lying if they say they haven’t. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind – the product wasn’t distinct enough from Coca-Cola.

The importance of logo into today’s fashion is un! be! Lievable!

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything – ‚Marathon‘ or ‚All Money‘ or ‚Crenshaw‘ – and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Advertising is the rattling of a stick inside a swill bucket.

I actually do think you’re seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that’s a lot of why companies are starting blogs, are just giving more insight into what’s going on with them.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Apple took the edge off the word ‚computer.‘

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Your premium brand had better be delivering something special, or it’s not going to get the business.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.