There are good examples of companies – Coca-Cola is one – that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come.

I’m bad at picking heroes.

I really do encourage other manufacturers to bring electric cars to market. It’s a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.

If you have 50 different plug types, appliances wouldn’t be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers.

It takes a smart man to play dumb.

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

It is important to emphasize that guerrilla warfare is a war of the masses, a war of the people. The guerrilla band is an armed nucleus, the fighting vanguard of the people. It draws its great force from the mass of the people themselves.

I’m pretty calculating. I take stuff that I know appeals to people’s bad sides and match it up with stuff that appeals to their good sides.

Never interrupt your enemy when he is making a mistake.

We’ve got to put a lot of money into changing behavior.

War – An act of violence whose object is to constrain the enemy, to accomplish our will.

You can kill ten of our men for every one we kill of yours. But even at those odds, you will lose and we will win.

First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.

The most successful war seldom pays for its losses.

I love going one-on-one with someone. That’s what I do. I’ve never lost. It’s a whole different game, just to have them right in front of you and be able to do whatever you want.

The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

Goodness is the only investment that never fails.

Football is a simple game based on the giving and taking of passes, of controlling the ball and of making yourself available to receive a pass. It is terribly simple.

If you can’t convince them, confuse them.

Automotive franchise laws were put in place decades ago to prevent a manufacturer from unfairly opening stores in direct competition with an existing franchise dealer that had already invested time, money and effort to open and promote their business.

We have always said that in our war with the Arabs we had a secret weapon – no alternative.

Marriage is like a game of chess except the board is flowing water, the pieces are made of smoke and no move you make will have any effect on the outcome.

Success depends upon previous preparation, and without such preparation there is sure to be failure.

The military can buy our diplomats some time.

War is the continuation of politics by other means.

Modern poets talk against business, poor things, but all of us write for money. Beginners are subjected to trial by market.

Speak softly and carry a big stick; you will go far.

You can play fast but not in a hurry. As a point guard, I can dictate that.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

I can’t tell you the number of times I looked down at what was going on on the ground, or I was engaged in a fight somewhere, and I knew within a couple of minutes how I was going to screw up the enemy. And I knew it because I’d done so much reading.

Let’s just be smart this time. I’m looking for smart.

Every successful businessman will have experienced set-backs and failures – they’re lying if they say they haven’t. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind – the product wasn’t distinct enough from Coca-Cola.

If we could first know where we are, and whither we are tending, we could then better judge what to do, and how to do it.

Those who invest in South Africa should not think they are doing us a favor; they are here for what they get out of our cheap and abundant labor, and they should know that they are buttressing one of the most vicious systems.

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.

The press is still investing itself, it seems to me, in a sort of cynicism. It comes out better for them if they can predict hard times, bogging down, sniping, attrition.

If you have faith in our leaders of commerce, don’t buy gold. If you do not have faith in them, maybe you should buy gold or silver.

It is often useful, if an enemy happens to see you, to pretend that you have not seen him. Or it may sometimes be useful to pretend that you have other men with you. I did this once in the Boer War when, having crept up a donga to look at a Boer fort, I was seen by the enemy, and they came out to capture me.

The future is purchased by the present.

The female loves to play man against man. And if she is in a position to do it, there is not one who will resist.

Public education is our greatest pathway to opportunity in America. So we need to invest in and strengthen our public universities today, and for generations to come.

In politics, nothing happens by accident. If it happens, you can bet it was planned that way.

You will kill 10 of our men, and we will kill 1 of yours, and in the end it will be you who tire of it.

Every dollar I made from DJing, I put into my videos, promotion – everything.

The object of war is not to die for your country but to make the other bastard die for his.

Everybody that’s successful lays a blueprint out.

It’s important that we invest in America – literally. The terrorists wanted to destroy our economy, and we can’t let our system fall apart. We also have to invest in one another.

If a business does well, the stock eventually follows.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

I think Clinton, after getting into office and into Washington, was shocked at being bludgeoned. So he spent time trying to be all things to all people – one way guaranteed not to be successful or respected in a lion’s den. You can’t just play around with all those big cats – you’ve got to take somebody on.

The best weapon against an enemy is another enemy.

The battlefield is a scene of constant chaos. The winner will be the one who controls that chaos, both his own and the enemies.

I suppose Virgin is an unusual brand in that I suspect we’re the only ‚way of life‘ brand in the world. We’re one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it’s Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

A holding company is a thing where you hand an accomplice the goods while the policeman searches you.

You have to stay in school. You have to. You have to go to college. You have to get your degree. Because that’s the one thing people can’t take away from you is your education. And it is worth the investment.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

It’s in the best interest of the radical left types – best psychological and strategic interest – to refuse to admit to the possibility that reasonable people can object to their ideological staff. Because if reasonable people objected, that would imply that their ideological stance is not reasonable.

It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.

Be polite, be professional, but have a plan to kill everybody you meet.

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

People invest in businesses that they believe have the leadership, mission and team to grow and operate profitably.