The process of shaping opinion, attitudes, and perceptions was termed the ‚engineering of consent‘ by one of the founders of the modern public relations industry, Edward Bernays.

There’s this lingering philosophy that movie stars shouldn’t do TV.

I’ll be glad to reply to or dodge your questions, depending on what I think will help our election most.

Harold, like the rest of us, had many impressions which saved him the trouble of distinct ideas.

The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.

All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

This country is being managed to death, being public related to death.

We choose what attitudes we have right now. And it’s a continuing choice.

Do creative, social, and civic attitudes change depending on where we live? Yes, I think so.

For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.

Reality must take precedence over public relations, for nature cannot be fooled.

People at Facebook are fairly used to the press being nice to us or not nice to us.

In the United States, one of the main topics of academic political science is the study of attitudes and policy and their correlation. The study of attitudes is reasonably easy in the United States: heavily-polled society, pretty serious and accurate polls, and policy you can see, and you can compare them.

Our future cannot depend on the government alone. The ultimate solutions lie in the attitudes and the actions of the American people.

All our knowledge has its origins in our perceptions.

People look at the same passage, and one person will say this is the best thing he’s ever read, and another person will say it’s absolutely idiotic. I mean, there’s no way to reconcile those two things. You just have to forget the whole business of what people are saying.

A lot of the stuff I do in terms of PR, I learned it from Muhammad Ali.

I’m quite a chauvinistic person.

Savages we call them because their manners differ from ours.