The potential financial reward for building the ‚next Windows‘ is so great that there will never be a shortage of new technologies seeking to challenge it.

The truth of Moore’s law has made remarkable things possible. On the software side, I think natural user interfaces in all their forms are equally significant.

I’m a geek.

I think every age lives in a blend of technology so there’s always older ones mixed in with newer ones, and when the new technology goes down, the immediate fallback position is either that technology just before that or one several technologies back.

I know there’s a farmer out there somewhere who never wants a PC and that’s fine with me.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

The tool that’s most associated with the recent progress against malaria is the long-lasting bed net. Bed nets are a fantastic innovation. But we can do even better. We can invent new ways to control the mosquitoes that carry the malaria parasite.

Rule number one is: Beat your team-mate.

Competition is the keen cutting edge of business, always shaving away at costs.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

To innovate is not to reform.

Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off.

Silicon Valley has some of the smartest engineers and technology business people in the world.

Today, if you invent a better mousetrap, the government comes along with a better mouse.

I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms.

I hate cameras. They are so much more sure than I am about everything.

Microsoft is not about greed. It’s about innovation and fairness.

Some people, through luck and skill, end up with a lot of assets. If you’re good at kicking a ball, writing software, investing in stocks, it pays extremely well.

In the ideal world, if I was perfect, I’d be able to beat every teammate that I have, in every race.

As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 – with the goal of making flying good again.

When I was born in 1920, the auto was only 20 years old. Radio didn’t exist. TV didn’t exist. I was born at just the right time to write about all of these things.

If you can’t tolerate critics, don’t do anything new or interesting.

Wandering around the web is like living in a world in which every doorway is actually one of those science fiction devices which deposit you in a completely different part of the world when you walk through them. In fact, it isn’t like it, it is it.

Even though I had won in other categories, I didn’t have any expectations when I came into F1. Qualifying fifth, finishing sixth? I didn’t expect it.

The more the division of labor and the application of machinery extend, the more does competition extend among the workers, the more do their wages shrink together.

I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.

Everyone I look up to is bringing me into the tech world. You’d be surprised by all the music people in it, invested in it.

Every successful businessman will have experienced set-backs and failures – they’re lying if they say they haven’t. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind – the product wasn’t distinct enough from Coca-Cola.

It’s what counts, isn’t it, on the Sunday, rather than pre-season testing. If you lock up, you do a little mistake, it’s nothing, but if you do it on Sunday, you lose a place or you have to box for a flat spot or something like that. It’s a much bigger problem.

I’m never fully satisfied with any Microsoft product.

When I was in my 40s, Microsoft was my primary activity.

America has tossed its cap over the wall of space.

Any sufficiently advanced technology is indistinguishable from magic.

I think the definition of a book is changing.

I don’t invest in ideas because ideas are a dime a dozen. I could steal the idea pretty quickly.

Derbies are always difficult to play because you have to handle the pressure. There’s no advantage or disadvantage for either side.

DOS is ugly and interferes with users‘ experience.

In college, a loss is pretty devastating. That feeling kind of goes away in an 82-game season. You hate to lose, but you also have a lot more games to make up for it.

The first rule is not to lose. The second rule is not to forget the first rule.

It would be a terrific innovation if you could get your mind to stretch a little further than the next wisecrack.

Music itself is going to become like running water or electricity. So it’s like, just take advantage of these last few years because none of this is ever going to happen again. You’d better be prepared for doing a lot of touring because that’s really the only unique situation that’s going to be left.

Those who govern, having much business on their hands, do not generally like to take the trouble of considering and carrying into execution new projects. The best public measures are therefore seldom adopted from previous wisdom, but forced by the occasion.

I’m not a man deeply interested in technology. It eludes me.

We could definitely make a flying car – but that’s not the hard part. The hard part is, how do you make a flying car that’s super safe and quiet? Because if it’s a howler, you’re going to make people very unhappy.

Great industries are never made from single companies. There is room in space for a lot of winners.

If I went out to play basketball with other kids, when I came home I’d shower and go right back to the computer again. If there was a birthday party or a family activity, I would take my laptop and spend the whole day there.

I’ll be more enthusiastic about encouraging thinking outside the box when there’s evidence of any thinking going on inside it.

At United, there are great traditions, which you can’t buy in one or two years. They are created by victories. You need to prove again and again that you are better than the others. Manchester United have always done this, and are still doing it, so they are the best.

An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

In the twenty-first century, the robot will take the place which slave labor occupied in ancient civilization.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

From things that have happened and from things as they exist and from all things that you know and all those you cannot know, you make something through your invention that is not a representation but a whole new thing truer than anything true and alive, and you make it alive, and if you make it well enough, you give it immortality.

Self-driving cars are the natural extension of active safety and obviously something we should do.

An idea that is not dangerous is not worthy of being called an idea at all.

If future generations are to remember us more with gratitude than sorrow, we must achieve more than just the miracles of technology. We must also leave them a glimpse of the world as it was created, not just as it looked when we got through with it.

Flying cars are not a very efficient way to move things from one point to another.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I love going one-on-one with someone. That’s what I do. I’ve never lost. It’s a whole different game, just to have them right in front of you and be able to do whatever you want.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.

Most people have no idea what something would sound like if it wasn’t an MP3.

You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood.