The goal of Tesla is to accelerate sustainable energy, so we’re going to take a step back and think about what’s most likely to achieve that goal.

Fashion has become so whatever. I don’t think there are any stones left to unturn.

If you’re bored with life – you don’t get up every morning with a burning desire to do things – you don’t have enough goals.

America is a nation that conceives many odd inventions for getting somewhere but it can think of nothing to do once it gets there.

Music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment.

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

Be not the first by whom the new are tried, Nor yet the last to lay the old aside.

Imagination decides everything.

When facing a difficult task, act as though it is impossible to fail. If you are going after Moby Dick, take along the tartar sauce.

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.

We could definitely make a flying car – but that’s not the hard part. The hard part is, how do you make a flying car that’s super safe and quiet? Because if it’s a howler, you’re going to make people very unhappy.

Eradications are special. Zero is a magic number. You either do what it takes to get to zero and you’re glad you did it; or you get close, give up and it goes back to where it was before, in which case you wasted all that credibility, activity, money that could have been applied to other things.

Apple took the edge off the word ‚computer.‘

I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.

The odds of me coming into the rocket business, not knowing anything about rockets, not having ever built anything, I mean, I would have to be insane if I thought the odds were in my favor.

If four things are followed – having a great aim, acquiring knowledge, hard work, and perseverance – then anything can be achieved.

In business, success often depends upon the relative age of your ideas.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.

We will explore the mysteries of science and harness the power of technology and innovation. We will realise the opportunities of the digital world. Our youth will learn more from – and with – each other.

We can do anything we want to if we stick to it long enough.

If you spend too much time thinking about a thing, you’ll never get it done.

As much as it might look like, to someone else, that I’m successful, I never feel like I’m anywhere. The further I go, I still feel equally further from my eventual goal. Because as I grow, I get more goals. I’m never content.

Don’t talk about what you have done or what you are going to do.

With tech companies, whoever’s the leader is always questioned, you know. They say, ‚Is this the end of them?‘ And – there’s more – more times people think that’s the case than it really is the case.

I really wanted to break the mold of what modern touring is right now.

I feel very strongly that SpaceX would not have been able to get started, nor would we have made the progress that we have, without the help of NASA.

If a man knows not what harbor he seeks, any wind is the right wind.

He that will not apply new remedies must expect new evils; for time is the greatest innovator.

The vision is to figure out how there can really be dynamic entrepreneurialism in space.

As everything becomes digitized, there’s the idea that things that can’t be digitized become more valuable.

No grand idea was ever born in a conference, but a lot of foolish ideas have died there.

I think Tesla will most likely develop its own autopilot system for the car, as I think it should be camera-based, not Lidar-based. However, it is also possible that we do something jointly with Google.

There is no innovation and creativity without failure. Period.

If I’d had some set idea of a finish line, don’t you think I would have crossed it years ago?

When you revolutionize education, you’re taking the very mechanism of how people be smarter and do new things, and you’re priming the pump for so many incredible things.

Old deeds for old people, and new deeds for new.

Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind.

If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.

We allow no geniuses around our Studio.

I’m chasing perfection.

With Virgin, I’ve just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock.

The world has the habit of making room for the man whose actions show that he knows where he is going.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

I never thought, in my lifetime, that you’d be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

He who is fixed to a star does not change his mind.

The release of atomic energy has not created a new problem. It has merely made more urgent the necessity of solving an existing one.

The battle is all over except the ‚shouting‘ when one knows what is wanted and has made up his mind to get it, whatever the price may be.

I pay attention to politics and technology.

Aim at heaven and you will get earth thrown in. Aim at earth and you get neither.

Necessity… the mother of invention.

Success usually comes to those who are too busy to be looking for it.

It takes as much energy to wish as it does to plan.

The best people renounce all for one goal, the eternal fame of mortals; but most people stuff themselves like cattle.

Young people are fitter to invent than to judge; fitter for execution than for counsel; and more fit for new projects than for settled business.

You can’t build a reputation on what you are going to do.

If your only goal is to become rich, you will never achieve it.

If a guy hits .300 every year, what does he have to look forward to? I always tried to stay around .190, with three or four RBI. And I tried to get them all in September. That way I always had something to talk about during the winter.

The multiplication force of technology on cognitive differences is massive.

To all the musicians who are making reggaeton, let’s put some more effort into it and bring something new to the people!

I’m not very ambitious at all.