Play the game for more than you can afford to lose… only then will you learn the game.

It’s what counts, isn’t it, on the Sunday, rather than pre-season testing. If you lock up, you do a little mistake, it’s nothing, but if you do it on Sunday, you lose a place or you have to box for a flat spot or something like that. It’s a much bigger problem.

He that wrestles with us strengthens our nerves and sharpens our skill. Our antagonist is our helper.

You never know with these things when you’re trying something new what can happen. This is all experimental.

Never be lucid, never state, if you would be regarded great.

Nothing succeeds like success. Get a little success, and then just get a little more.

It’s not called quitting if you quit while you ahead. It’s about being aware and being strategic enough to know that you got to get out the pool at some point. You got to put your clothes back on and dry off.

With Virgin, I’ve just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock.

An idea that is not dangerous is not worthy of being called an idea at all.

I was never really good at anything except for the ability to learn.

When you are in any contest, you should work as if there were – to the very last minute – a chance to lose it. This is battle, this is politics, this is anything.

Living at risk is jumping off the cliff and building your wings on the way down.

He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.

You have to motivate yourself with challenges. That’s how you know you’re still alive.

Even when you’re 50, you can make the effort to improve your standards.

People pay for what they do, and still more for what they have allowed themselves to become. And they pay for it very simply; by the lives they lead.

This is no time for ease and comfort. It is time to dare and endure.

Yeah, I like to keep myself interested – I’ll kind of throw myself into some area that I don’t completely know or understand, that I’m not adept at, so I’m forced to swim in order to stay afloat. There’s a good feeling that comes from that.

Our greatest glory is not in never falling, but in rising every time we fall.

Winning, to me, is easy. Winning more is the challenge.

Go on, prove me wrong. Destroy the fabric of the universe. See if I care.

Drink is the only opponent I have been unable to beat.

When we have the ball, the other team has to run. The most important thing is for the players to be prepared to be a little bit wild.

I began playing Monopoly for real when I was 26 years old. Today, my wife and I have approximately 1,400 little green houses – each paying us monthly. You do not have to be a rocket scientist or have a Harvard degree to play Monopoly for real.

The capability of negotiating… is something that means you not only have to understand fully what you believe and what your national interests are but in order to be a really good negotiator, you have to try to figure out what the other person on the other side of the table has in mind.

Every artist wants something different out the game.

It’s plain hokum. If you can’t convince ‚em, confuse ‚em. It’s an old political trick. But this time it won’t work.

Whenever you give up something, you must replace it with something.

In reading the lives of great men, I found that the first victory they won was over themselves… self-discipline with all of them came first.

No foreign policy – no matter how ingenious – has any chance of success if it is born in the minds of a few and carried in the hearts of none.

In crises the most daring course is often safest.

To be prepared for war is one of the most effective means of preserving peace.

Well, I wouldn’t say that I was in the great class, but I had a great time while I was trying to be great.

I like to think of Everest as a great mountaineering challenge, and when you’ve got people just streaming up the mountain – well, many of them are just climbing it to get their name in the paper, really.

Hence it comes about that all armed Prophets have been victorious, and all unarmed Prophets have been destroyed.

The risk for me would be in not taking one – that’s the only thing that’s really risky for me.

If all my bridge coach ever told me was that I was ‚satisfactory,‘ I would have no hope of ever getting better. How would I know who was the best? How would I know what I was doing differently?

There is but one way for a president to deal with Congress, and that is continuously, incessantly, and without interruption. If it is really going to work, the relationship has got to be almost incestuous.

A great social success is a pretty girl who plays her cards as carefully as if she were plain.

It’s easier to aim to please and say what others want to hear than to form an opinion and fight for it, even if it means taking a risk or losing your job.

When I started Virgin from a basement in west London, there was no great plan or strategy. I didn’t set out to build a business empire… For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.

I’m bad at picking heroes.

Our priority is to go after ISIL. And so what we have said is that we are not engaging in a military action against the Syrian regime. We are going after ISIL facilities and personnel who are using Syria as a safe haven, in service of our strategy in Iraq.

It’s getting harder to make decisions to just want to do something to work… I’m trying to find things that are extremely challenging or mean something to me deeply.

The man who knows it can’t be done counts the risk, not the reward.

When you go to the mountains, you see them and you admire them. In a sense, they give you a challenge, and you try to express that challenge by climbing them.

The difference between us and them, between you and success, is not that you never fail, but it’s how you recover from those failures – is that you keep getting up time and time again. You figure out what you did wrong, and then you make it right. I say that to my kids every day.

It takes a smart man to play dumb.

Necessity is the mother of taking chances.

Football is a game you cannot play without making mistakes.

Intelligence is the ability to adapt to change.

The best weapon against an enemy is another enemy.

I can’t tell you the number of times I looked down at what was going on on the ground, or I was engaged in a fight somewhere, and I knew within a couple of minutes how I was going to screw up the enemy. And I knew it because I’d done so much reading.

The successful man will profit from his mistakes and try again in a different way.

How you respond to the challenge in the second half will determine what you become after the game, whether you are a winner or a loser.

I have a scheme for stopping war. It’s this – no nation is allowed to enter a war till they have paid for the last one.

Tobacco exports should be expanded aggressively because Americans are smoking less.

In war there is no substitute for victory.

Obviously I faced the possibility of not returning when first I considered going. Once faced and settled there really wasn’t any good reason to refer to it.

Basketball is booming, and it’s not just an Under Armour standpoint: it’s about the game itself. Kids going out and playing and being inspired by what we do on the court.

No one is ever successful at everything that they do.