People use technology only to mean digital technology. Technology is actually everything we make.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.

Computers are still technology because we are still wrestling with it: it’s still being invented; we’re still trying to work out how it works. There’s a world of game interaction to come that you or I wouldn’t recognise. It’s time for the machines to disappear. The computer’s got to disappear into all of the things we use.

And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

I’m very good with technology, I always have been, and with machines in general. They seem not threatening like other people find them, but a source of fun and amusement.

On my desk I have three screens, synchronized to form a single desktop. I can drag items from one screen to the next. Once you have that large display area, you’ll never go back, because it has a direct impact on productivity.

Originality is a thing we constantly clamour for, and constantly quarrel with.

Young people are fitter to invent than to judge; fitter for execution than for counsel; and more fit for new projects than for settled business.

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level.

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

Move fast with stable infrastructure.

Technology has allowed people to make records really cheap. You can make a record on a laptop.

But there’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.

I just want to keep pushing the envelope without it feeling forced.

Capitalism has shortfalls. It doesn’t necessarily take care of the poor, and it underfunds innovation, so we have to offset that.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

If a problem cannot be solved, enlarge it.

Our scientific power has outrun our spiritual power. We have guided missiles and misguided men.

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

Old deeds for old people, and new deeds for new.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

I invented the cordless extension cord.

If we drive down the cost of transportation in space, we can do great things.

I really do encourage other manufacturers to bring electric cars to market. It’s a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.

Forces that you might think are utterly unrelated to creativity can have a big impact. Technology, obviously, but environment, too. Even financial structures can affect the actual content of a song. The making of music is profoundly affected by the market.

I like the word ‚autopilot‘ more than I like the word ‚self-driving.‘ ‚Self-driving‘ sounds like it’s going to do something you don’t want it to do. ‚Autopilot‘ is a good thing to have in planes, and we should have it in cars.

Every aspect of human technology has a dark side, including the bow and arrow.

Young people can create beautiful things.

We’ve fallen into a trap of ever-widening orbits of contact, and there is a total disregard for the present moment.

The internet has been a boon and a curse for teenagers.

Most people have no idea what something would sound like if it wasn’t an MP3.

I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

I don’t invest in ideas because ideas are a dime a dozen. I could steal the idea pretty quickly.

I’m never fully satisfied with any Microsoft product.

Cinema reflects culture and there is no harm in adapting technology, but not at the cost of losing your originality.

I hate cameras. They are so much more sure than I am about everything.

An idea that is not dangerous is not worthy of being called an idea at all.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Everyone I look up to is bringing me into the tech world. You’d be surprised by all the music people in it, invested in it.

There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn’t how we’ve approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

I’m never going to go to Mars, but I’ve helped inspire, thank goodness, the people who built the rockets and sent our photographic equipment off to Mars.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.

The smart thing in the art world is to have one good idea and never have another.

Flying cars are not a very efficient way to move things from one point to another.

The truth of Moore’s law has made remarkable things possible. On the software side, I think natural user interfaces in all their forms are equally significant.

Editing is now the easiest thing on earth to do, and all the things that evolved out of word processing – ‚Oh, let’s put that sentence there, let’s get rid of this‘ – have become commonplace in films and music too.

I’m a Silicon Valley guy. I just think people from Silicon Valley can do anything.

Everybody thinks that when new technologies come along that they’re transparent and you can just do your job well on it. But technologies always import a whole new set of values with them.

Everyone seems to think that digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.

We believe that if men have the talent to invent new machines that put men out of work, they have the talent to put those men back to work.

Taking bold action on climate change simply makes good business sense. It’s also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people.

People are using Windows PCs more than they watch TV now.

I suppose for me as an artist it wasn’t always just about expressing my work; I really wanted, more than anything else, to contribute in some way to the culture that I was living in. It just seemed like a challenge to move it a little bit towards the way I thought it might be interesting to go.

If that’s there, I believe that technology will probably step up to their part of it.

I didn’t used to wear a watch. Now I have a SPOT watch, which I wear all the time.

We, we – as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

With a computer, you make your changes on the screen and then you print out a clean copy. With a typewriter, you can’t get a clean manuscript unless you start again from scratch. It’s an incredibly tedious process.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.