No. I mean those people really did something for designers I don’t think department stores can, could or should do still today. Today the world is different so you have to make it differently. There’s TV. There’s a lot of things.

You can never solve a problem on the level on which it was created.

The microprocessor is a miracle.

There’s an effort to reclaim the unmentionable, the unsayable, the unspeakable, all those things come into being a composer, into writing music, into searching for notes and pieces of musical information that don’t exist.

Tesla is here to stay and keep fighting for the electric car revolution.

Generally, a writer of force is anywhere from 20 years to 200 years ahead of his generation.

If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.

Science fiction is any idea that occurs in the head and doesn’t exist yet, but soon will, and will change everything for everybody, and nothing will ever be the same again. As soon as you have an idea that changes some small part of the world you are writing science fiction. It is always the art of the possible, never the impossible.

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.

At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different?

There is no subject so old that something new cannot be said about it.

I used to rush home to see ‚Match Of The Day.‘ Whatever I was doing, I wouldn’t miss it.

I wanted to get rid of the element that had been considered essential in pop music: the voice.

We cannot solve our problems with the same thinking we used when we created them.

Tesla is becoming a real car company.

The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.

I really do encourage other manufacturers to bring electric cars to market. It’s a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.

Silicon Valley has some of the smartest engineers and technology business people in the world.

Originality is really important.

It’s OK for China to invent cancer drugs that cure patients in the United States. We want them to catch up. But as the leader, we want to keep setting a very, very high standard. We don’t want them to catch up because we’re slowing down or, even worse, going into reverse.

Research is creating new knowledge.

Good ideas are free – or at least they should be.

Originality is a thing we constantly clamour for, and constantly quarrel with.

Science never solves a problem without creating ten more.

Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.

Before I do anything, I think, well what hasn’t been seen. Sometimes, that turns out to be something ghastly and not fit for society. And sometimes that inspiration becomes something that’s really worthwhile.

In general my children refuse to eat anything that hasn’t danced in television.

The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.

The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it. I see absolutely no point in pretending that it’s not going to happen. I’m fully confident that copyright, for instance, will no longer exist in 10 years.

Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

We, we – as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Films and television and even comic books are churning out vast quantities of fictional narratives, and the public continues to swallow them up with great passion. That is because human beings need stories.

We know that the nation that goes all-in on innovation today will own the global economy tomorrow. This is an edge America cannot surrender.

What really turns me on about technology is not just the ability to get more songs on MP3 players. The revolution – this revolution – is much bigger than that. I hope, I believe. What turns me on about the digital age, what excites me personally, is that you have closed the gap between dreaming and doing.

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.

Our goal is not to build a platform; it’s to be cross all of them.

Science is magic that works.

Designers want me to dress like Spring, in billowing things. I don’t feel like Spring. I feel like a warm red Autumn.

Publishing is in a kind of Jurassic age.

We allow no geniuses around our Studio.

Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.

I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents‘ garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.

Men don’t care what’s on TV. They only care what else is on TV.

I know that if I had a television in my flat I would convince myself that everything on it was really interesting. I would say, ‚I’m a Celebrity – Get Me Out of Here!‘ is so sociologically fascinating that I think I’d better watch.

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

When Henry Ford made cheap, reliable cars people said, ‚Nah, what’s wrong with a horse?‘ That was a huge bet he made, and it worked.

On TV the people can see it. On radio you’ve got to create it.

Energy innovation is not a nationalistic game.

I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world… If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers.

E-governance is easy governance, effective governance, and also economic governance. E-governance paves the way for good governance.

We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we’ll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live.

Necessity… the mother of invention.

The problem is that at a lot of big companies, process becomes a substitute for thinking. You’re encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren’t that smart, who aren’t that creative.

Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last, unless we learn how to avoid the risks.

All the good music has already been written by people with wigs and stuff.

I think that technology is always invented for historical reasons, to solve a historical problem. But they very soon reveal themselves to be capable of doing things that aren’t historical that nobody had ever thought of doing before.

It just seems there’s better things to do in your life than be on television if it’s not interesting, if it’s not challenging, if it’s not fun. You know? When it stops being those things for me, I’ll stop making television.

Towering genius disdains a beaten path. It seeks regions hitherto unexplored.

If everyone demanded peace instead of another television set, then there’d be peace.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.