Never index your own book.

An author who speaks about their own books is almost as bad as a mother who speaks about her own children.

Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it’s possible that your company will stand out from the crowd, and you’ll be successful.

Bragging just sounds good, man.

My earliest books focus almost entirely on psychological tools to help readers employ effective commonsense approaches to problems. There are no references to God or a higher self in the first 15 or so years of my publishing history.

I started writing at the kitchen table after midnight. It took ten months to finish that first book; I sent it to a publisher and I got some kind of prize, so it was like a dream – I was surprised to find it happening.

What kills a skunk is the publicity it gives itself.

Get someone else to blow your horn and the sound will carry twice as far.

I cannot claim to have had a hard time publishing.

Every couple of years when your book comes out then you have to go into these fights with the publisher and the publicist and then maybe I bring sort of my knowledge of power into play.

I want my books sold on airport bookstalls.

If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.