Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Driving up the value of the advertising is a big commitment for Microsoft.

One Ad is worth more to a paper than forty Editorials.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

Many a small thing has been made large by the right kind of advertising.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

There is a difference between what technology enables and what historical business practices enable.

I think the high-tech industry is used to developing new things very quickly. It’s the Silicon Valley way of doing business: You either move very quickly and you work hard to improve your product technology, or you get destroyed by some other company.

The elections are run by the same industries that sell toothpaste on television.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

I have been asked what would I ban immediately if I could. Advertising.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

I would never do a commercial if I thought it was offensive to anyone.

My own view is that every company requires a long-term view.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Your premium brand had better be delivering something special, or it’s not going to get the business.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

To me, we’re marketing hope.

Domination and monopoly is the name of the game in the web marketplace.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

We’ve demonstrated a strong track record of being very disciplined with the use of our cash. We don’t let it burn a hole in our pocket, we don’t allow it to motivate us to do stupid acquisitions. And so I think that we’d like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

I do not have a merchandise line. I don’t sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

I don’t think it’s a good idea to plan to sell a company.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

The future of advertising is the Internet.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Competitions are a business, first and foremost.

Promise, large promise, is the soul of an advertisement.

I saw a subliminal advertising executive, but only for a second.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: ‚What business are you in? Furthermore, is it adapting to the times?‘

I don’t create companies for the sake of creating companies, but to get things done.

The importance of logo into today’s fashion is un! be! Lievable!

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

Advertising is the rattling of a stick inside a swill bucket.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

In this industry, there’s a lot of cases of being a competitor in one way, but you’re often a customer and a vendor in another way. It’s not atypical in aerospace. Actually, it’s not that atypical in a lot of industries.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.