Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: ‚What business are you in? Furthermore, is it adapting to the times?‘

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

It’s no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment.

I don’t think it’s a good idea to plan to sell a company.

Driving up the value of the advertising is a big commitment for Microsoft.

And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

The importance of logo into today’s fashion is un! be! Lievable!

Your premium brand had better be delivering something special, or it’s not going to get the business.

Many a small thing has been made large by the right kind of advertising.

One Ad is worth more to a paper than forty Editorials.

My own view is that every company requires a long-term view.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

I’m skeptical of any mission that has advertisers at its centerpiece.

I do not have a merchandise line. I don’t sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

Competitions are a business, first and foremost.

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

Don’t blame the marketing department. The buck stops with the chief executive.

In this industry, there’s a lot of cases of being a competitor in one way, but you’re often a customer and a vendor in another way. It’s not atypical in aerospace. Actually, it’s not that atypical in a lot of industries.

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

There is a difference between what technology enables and what historical business practices enable.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

I would never do a commercial if I thought it was offensive to anyone.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

Promise, large promise, is the soul of an advertisement.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

I think the high-tech industry is used to developing new things very quickly. It’s the Silicon Valley way of doing business: You either move very quickly and you work hard to improve your product technology, or you get destroyed by some other company.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

I saw a subliminal advertising executive, but only for a second.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

I don’t create companies for the sake of creating companies, but to get things done.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.

The future of advertising is the Internet.

To me, we’re marketing hope.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.