Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

One Ad is worth more to a paper than forty Editorials.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

We’ve demonstrated a strong track record of being very disciplined with the use of our cash. We don’t let it burn a hole in our pocket, we don’t allow it to motivate us to do stupid acquisitions. And so I think that we’d like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

In this industry, there’s a lot of cases of being a competitor in one way, but you’re often a customer and a vendor in another way. It’s not atypical in aerospace. Actually, it’s not that atypical in a lot of industries.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

I don’t think it’s a good idea to plan to sell a company.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

The importance of logo into today’s fashion is un! be! Lievable!

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

Competitions are a business, first and foremost.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Advertising is the rattling of a stick inside a swill bucket.

Promise, large promise, is the soul of an advertisement.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

Driving up the value of the advertising is a big commitment for Microsoft.

It’s no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment.

Many a small thing has been made large by the right kind of advertising.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Your premium brand had better be delivering something special, or it’s not going to get the business.

Don’t blame the marketing department. The buck stops with the chief executive.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

The future of advertising is the Internet.

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

The elections are run by the same industries that sell toothpaste on television.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

I saw a subliminal advertising executive, but only for a second.

I have been asked what would I ban immediately if I could. Advertising.

I do not have a merchandise line. I don’t sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: ‚What business are you in? Furthermore, is it adapting to the times?‘

My own view is that every company requires a long-term view.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

I’m skeptical of any mission that has advertisers at its centerpiece.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

There is a difference between what technology enables and what historical business practices enable.

Domination and monopoly is the name of the game in the web marketplace.