I’m skeptical of any mission that has advertisers at its centerpiece.

Suspicion is far more to be wrong than right; more often unjust than just. It is no friend to virtue, and always an enemy to happiness.

The superior man understands what is right; the inferior man understands what will sell.

When the President does it, that means that it’s not illegal.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

It is hard for the ape to believe he descended from man.

A strong argument for the religion of Christ is this – that offences against Charity are about the only ones which men on their death-beds can be made – not to understand – but to feel – as crime.

Injustice is relatively easy to bear; what stings is justice.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

So act that your principle of action might safely be made a law for the whole world.

Ethics and power are separate.

To succeed in your mission, you must have single-minded devotion to your goal.

I do not know how to teach philosophy without becoming a disturber of established religion.

I just know what is right and I want to do what is right.

Today we say that the law of relativity is supposed to be true at all energies, but someday somebody may come along and say how stupid we were.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

The state comes into existence for the sake of life and continues to exist for the sake of good life.

I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for money’s sake.

I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty.

For a war to be just three conditions are necessary – public authority, just cause, right motive.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

The importance of logo into today’s fashion is un! be! Lievable!

Nevertheless, it is even harder for the average ape to believe that he has descended from man.

Principles have no real force except when one is well-fed.

Your premium brand had better be delivering something special, or it’s not going to get the business.

Don’t create more enemies than you take out by some immoral act.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.

The difference between a moral man and a man of honor is that the latter regrets a discreditable act, even when it has worked and he has not been caught.

Being a stand-up is my mission in life; it’s my passion. My ongoing goal is to simply be funny, on my own, in front of a roomful of strangers.

Morality is simply the attitude we adopt towards people whom we personally dislike.

So far as I am concerned, I could not be accused of having set eyes, or having wished to set eyes, upon Darius‘ wife: on the contrary, I have refused even to listen to those who spoke to me of her beauty.

It is better to take what does not belong to you than to let it lie around neglected.

To prefer evil to good is not in human nature; and when a man is compelled to choose one of two evils, no one will choose the greater when he might have the less.

I don’t consider myself to be that credulous.

Live your life as though your every act were to become a universal law.

Justice is a temporary thing that must at last come to an end; but the conscience is eternal and will never die.

At his best, man is the noblest of all animals; separated from law and justice he is the worst.

The first step in the evolution of ethics is a sense of solidarity with other human beings.

We all have the duty to do good.

Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.

Most employees only want to know how much they get paid and how much time off they get – they probably don’t have the mission in their souls.

Lawless are they that make their wills their law.

There is no kind of dishonesty into which otherwise good people more easily and frequently fall than that of defrauding the government.

Knowledge becomes evil if the aim be not virtuous.

Reverence for life affords me my fundamental principle of morality.

Every man has the right to risk his own life in order to preserve it. Has it ever been said that a man who throws himself out the window to escape from a fire is guilty of suicide?

I don’t believe it. Prove it to me and I still won’t believe it.

The first rule of business is: Do other men for they would do you.

The existing world economic order constitutes a system of plundering and exploitation like no other in history. Thus, the peoples believe less and less in statements and promises.

I’ll never tell a lie. I’ll never make a misleading statement. I’ll never betray the confidence that any of you had in me. And I’ll never avoid a controversial issue.

The rulers of the state are the only persons who ought to have the privilege of lying, either at home or abroad; they may be allowed to lie for the good of the state.

The natural cause of the human mind is certainly from credulity to skepticism.

Trust, but verify.

Rights that do not flow from duty well performed are not worth having.

Everyone who wants to do good to the human race always ends in universal bullying.

War is evil, but it is often the lesser evil.

Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.

No obligation to do the impossible is binding.

I will keep America moving forward, always forward, for a better America, for an endless enduring dream and a thousand Points of Light. This is my mission, and I will complete it.

Our character is what we do when we think no one is looking.