If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

There is nothing which can better deserve your patronage, than the promotion of science and literature. Knowledge is in every country the surest basis of public happiness.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

I like the fact that Melbourne always seems to support their chefs and promote them in ways I find really admirable.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

I’ve tried different things through the years to get some play on mainstream. I’ll try to tailor-make it.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Competitions are a business, first and foremost.

The future of advertising is the Internet.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

The elections are run by the same industries that sell toothpaste on television.

I’m skeptical of any mission that has advertisers at its centerpiece.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

I have been asked what would I ban immediately if I could. Advertising.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

How long most people would look at the best book before they would give the price of a large turbot for it?

I do not read advertisements. I would spend all of my time wanting things.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

Your premium brand had better be delivering something special, or it’s not going to get the business.

Advertising is the rattling of a stick inside a swill bucket.

If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

In most cases, my visits to the West are for promotion of human values and religious harmony.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

Don’t blame the marketing department. The buck stops with the chief executive.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

How come anything you buy will go on sale next week?

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

I think what we’ve found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we’re really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

A thing is worth what it can do for you, not what you choose to pay for it.

Driving up the value of the advertising is a big commitment for Microsoft.

This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.

The problem with car dealerships is you’ve already decided what you want to buy before you even go there, and you’re really just going there to talk through some annoying negotiation.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

The importance of logo into today’s fashion is un! be! Lievable!