If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

Nobody ever went broke underestimating the taste of the American public.

Many a small thing has been made large by the right kind of advertising.

The future of advertising is the Internet.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

I think what we’ve found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we’re really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

To me, we’re marketing hope.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

After all those years in Asia, I don’t have to do promotion anymore. We just release a Jackie Chan movie and – Boom! – people go.

Your premium brand had better be delivering something special, or it’s not going to get the business.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.

How come anything you buy will go on sale next week?

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

The problem with car dealerships is you’ve already decided what you want to buy before you even go there, and you’re really just going there to talk through some annoying negotiation.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Advertising is the rattling of a stick inside a swill bucket.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

I have no other view than to promote the public good, and am unambitious of honors not founded in the approbation of my Country.

Every dollar I made from DJing, I put into my videos, promotion – everything.

The ability of a successful company to add functionality to its product has long been upheld.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

People concerned about inflation today tend to buy big houses and nice cars.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

A thing is worth what it can do for you, not what you choose to pay for it.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

I would never do a commercial if I thought it was offensive to anyone.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

Competitions are a business, first and foremost.

I have been asked what would I ban immediately if I could. Advertising.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

How long most people would look at the best book before they would give the price of a large turbot for it?

Great companies are built on great products.

One-third of the people in the United States promote, while the other two-thirds provide.

One Ad is worth more to a paper than forty Editorials.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.

I do not read advertisements. I would spend all of my time wanting things.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

I’m skeptical of any mission that has advertisers at its centerpiece.

If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.