I would never do a commercial if I thought it was offensive to anyone.

There is no principle worth the name if it is not wholly good.

The superior man does not, even for the space of a single meal, act contrary to virtue. In moments of haste, he cleaves to it. In seasons of danger, he cleaves to it.

You cannot be in a position of power and destroy the life of another person.

Abortion isn’t a lesser evil, it’s a crime. Taking one life to save another, that’s what the Mafia does. It’s a crime. It’s an absolute evil.

Justice is truth in action.

The computer brings out the worst in some people.

If a work of art is rich and vital and complete, those who have artistic instincts will see its beauty, and those to whom ethics appeal more strongly than aesthetics will see its moral lesson. It will fill the cowardly with terror, and the unclean will see in it their own shame.

We might come closer to balancing the Budget if all of us lived closer to the Commandments and the Golden Rule.

I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty.

One that confounds good and evil is an enemy to good.

All philosophy lies in two words, sustain and abstain.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

I think God gives every one of us our own will, and unfortunately, some people choose to do evil things with it.

The superior man thinks always of virtue; the common man thinks of comfort.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

Violence is both unavoidable and unjustifiable.

Let me give you a definition of ethics: It is good to maintain and further life it is bad to damage and destroy life.

I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for money’s sake.

If you must break the law, do it to seize power: in all other cases observe it.

Never let your sense of morals get in the way of doing what’s right.

What do you regard as most humane? To spare someone shame.

Means we use must be as pure as the ends we seek.

Aim above morality. Be not simply good, be good for something.

Because of lack of moral principle, human life becomes worthless. Moral principle, truthfulness, is a key factor. If we lose that, then there is no future.

Do FBI Agents and FBI directors have political beliefs? Sure they do. But they’re not supposed to act on them.

I always invest my own money in the companies that I create. I don’t believe in the whole thing of just using other people’s money. I don’t think that’s right. I’m not going to ask other people to invest in something if I’m not prepared to do so myself.

All the interests of my reason, speculative as well as practical, combine in the three following questions: 1. What can I know? 2. What ought I to do? 3. What may I hope?

Every nation has to follow a certain policy: Commercial, trade, various other types of policies.

Note, besides, that it is no more immoral to directly rob citizens than to slip indirect taxes into the price of goods that they cannot do without.

No weapon has ever settled a moral problem. It can impose a solution but it cannot guarantee it to be a just one.

Few men have virtue to withstand the highest bidder.

The human voice can never reach the distance that is covered by the still small voice of conscience.

Doing well is the result of doing good. That’s what capitalism is all about.

An act has no ethical quality whatever unless it be chosen out of several all equally possible.

Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.

The future of advertising is the Internet.

To see what is right and not to do it is want of courage, or of principle.

We become just by performing just action, temperate by performing temperate actions, brave by performing brave action.

There is no satisfaction in hanging a man who does not object to it.

Honor and shame from no condition rise. Act well your part: there all the honor lies.

To compromise simply means that you go a tiny bit below what you know is right.

Men never do evil so completely and cheerfully as when they do it from religious conviction.

States are not moral agents, people are, and can impose moral standards on powerful institutions.

No people is wholly civilized where a distinction is drawn between stealing an office and stealing a purse.

Where is the justice of political power if it executes the murderer and jails the plunderer, and then itself marches upon neighboring lands, killing thousands and pillaging the very hills?

And whether you’re an honest man, or whether you’re a thief, depends on whose solicitor has given me my brief.

A person should not be too honest. Straight trees are cut first and honest people are screwed first.

Non-cooperation with evil is as much a duty as is cooperation with good.

To do a great right do a little wrong.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Though force can protect in emergency, only justice, fairness, consideration and cooperation can finally lead men to the dawn of eternal peace.

It’s so hard to know what to do when one wishes earnestly to do right.

The love of economy is the root of all virtue.

It is better to take what does not belong to you than to let it lie around neglected.

Do not impose on others what you yourself do not desire.

If you’re in favour of any policy – reform, revolution, stability, regression, whatever – if you’re at least minimally moral, it’s because you think it’s somehow good for people. And good for people means conforming to their fundamental nature.

Of all the varieties of virtues, liberalism is the most beloved.

The violence in the Bible is appalling.

True virtue is life under the direction of reason.

Tolerance is the virtue of the man without convictions.