I saw a subliminal advertising executive, but only for a second.

The ego is nothing other than the focus of conscious attention.

Love matches, so called, have illusion for their father and need for their mother.

Men and women do think differently, and frankly, we don’t understand each other. Not at all! But that’s what makes relationships so amazing.

It’s human nature to blame someone else for your shortcomings or upsets.

To study the abnormal is the best way of understanding the normal.

Ritual is another word for fear, manifested in a different way.

Whatever deceives men seems to produce a magical enchantment.

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule.

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

What we wish, we readily believe, and what we ourselves think, we imagine others think also.

Men are so necessarily mad, that not to be mad would amount to another form of madness.

Whenever a man does a thoroughly stupid thing, it is always from the noblest motives.

Aggression unopposed becomes a contagious disease.

Good psychology should include all the methodological techniques, without having loyalty to one method, one idea, or one person.

I think Buddhism should open the door of psychology and healing to penetrate more easily into the Western world.

When dealing with the insane, the best method is to pretend to be sane.

Fear is a spirit that produces a feeling.

Telling us to obey instinct is like telling us to obey ‚people.‘ People say different things: so do instincts. Our instincts are at war… Each instinct, if you listen to it, will claim to be gratified at the expense of the rest.

Behavior is the mirror in which everyone shows their image.

The propagandist’s purpose is to make one set of people forget that certain other sets of people are human.

I have no human feelings.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

No duty the Executive had to perform was so trying as to put the right man in the right place.

I love playing ego and insecurity combined.

The first and simplest emotion which we discover in the human mind, is curiosity.

I was never ignorant, as far as being experienced in classrooms and learning about different subjects and actually soaking it up, so I checked into college for a little bit. I took classes at a community college in West L.A. I took psychology, English, and philosophy.

Suspicion is not less an enemy to virtue than to happiness; he that is already corrupt is naturally suspicious, and he that becomes suspicious will quickly be corrupt.

Propaganda is amazing. People can be led to believe anything.

A fanatic is a man who consciously over compensates a secret doubt.

No one loves the man whom he fears.

People are just afraid of things too much. Afraid of things that don’t necessarily merit fear.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

Insanity in individuals is something rare – but in groups, parties, nations and epochs, it is the rule.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

How people themselves perceive what they are doing is not a question that interests me.

It is a big temptation to me, when I create a character for a novel, to say that he is what he is because of faulty wiring, or because of microscopic amounts of chemicals which he ate or failed to eat on that particular day.

I’m pretty calculating. I take stuff that I know appeals to people’s bad sides and match it up with stuff that appeals to their good sides.

For most of us, relationship with another is based on dependence, either economic or psychological. This dependence creates fear, breeds in us possessiveness, results in friction, suspicion, frustration.

She said the object and color in the materials around us actually have a physical effect on us, on how we feel.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

Character is expressed through our behavior patterns, or natural responses to things.

The collective unconscious consists of the sum of the instincts and their correlates, the archetypes. Just as everybody possesses instincts, so he also possesses a stock of archetypal images.

The only difference between the sane and the insane is that the sane have the power to lock up the insane.

The thing we fear we bring to pass.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

The sensitivity of men to small matters, and their indifference to great ones, indicates a strange inversion.

The components of anxiety, stress, fear, and anger do not exist independently of you in the world. They simply do not exist in the physical world, even though we talk about them as if they do.

Fear makes us feel our humanity.

I’ve been a mogul and executive since the beginning of my career. People are just born with that skill.

The best executive is one who has sense enough to pick good people to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.

Promise, large promise, is the soul of an advertisement.

Men willingly believe what they wish.

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

The connection between psychology, mythology, and literature is as important as the connection between psychology and biology and the hard sciences.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

In the child, consciousness rises out of the depths of unconscious psychic life, at first like separate islands, which gradually unite to form a ‚continent,‘ a continuous landmass of consciousness. Progressive mental development means, in effect, extension of consciousness.

Suspicion always haunts the guilty mind.

People love conspiracy theories.

Man will do many things to get himself loved, he will do all things to get himself envied.