I knew I wanted to have a doll of myself on the cover. I thought, I wanna see myself as a Ken doll.

Even before Snapchat, you go back into my career from Day One or interview people that knew me for 25 years, they’re going to tell you I’ve been DJ Khaled my whole life.

My reputation precedes me now.

Once you’ve changed who you are or who you’ve portrayed in your music, the fans, they’ll catch it… Once I feel like the world knows me for anything else but my music, then I feel like I failed.

My goal was never to make Facebook cool. I am not a cool person.

In my father’s generation, the product was 80 percent of what you were putting into the world, and your personal life was 20 percent. It now seems that 80 percent of the product I put out is silly, made-up stories and what I’m wearing.

I tend not to like an awful lot of what is going out under my name now because it is just all product. Who needs it?

You call yourself what you want to call yourself.

I am attracted to people who make this effort in knowing what suits them – they are individual and stylish.

I think I would like to go into modelling. Of course, I don’t know how to do it, and wouldn’t be any good at it if I did, so I’m going to employ someone to walk the catwalks on my behalf. It would still be me, of course.

Everyone calls me Bruno; they don’t ever call me Peter – that was just my government name.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

You don’t carry in your countenance a letter of recommendation.

I always wanted to do things right and represent myself as somebody that took the art serious and someone that took the business serious also, so I had time to weigh the options and figure it out and do my best to create the situation that was ideal.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.