I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

In my experience, many people confuse being cowardly with being nice.

We see the world not as it is, but as we are.

We are long before we are convinced that happiness is never to be found, and each believes it possessed by others, to keep alive the hope of obtaining it for himself.

A lost battle is a battle one thinks one has lost.

September 11 shocked many Americans into an awareness that they had better pay much closer attention to what the U.S. government does in the world and how it is perceived. Many issues have been opened for discussion that were not on the agenda before. That’s all to the good.

The way people look at me these days – that’s the same way I looked at President Obama before I met him. We tend to forget that people who’ve attained a certain position are human.

You can’t be in politics unless you can walk in a room and know in a minute who’s for you and who’s against you.

I am not The Rock. I am Dwayne Johnson.

I don’t think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

We run carelessly to the precipice, after we have put something before us to prevent us seeing it.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

If we had a keen vision of all that is ordinary in human life, it would be like hearing the grass grow or the squirrel’s heart beat, and we should die of that roar which is the other side of silence.

People may hear your words, but they feel your attitude.

We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.

Every person takes the limits of their own field of vision for the limits of the world.

I never wanted to be Marilyn – it just happened. Marilyn’s like a veil I wear over Norma Jeane.

While working on my first five books, I kept wishing I was writing a novel. I thought until you wrote a novel, you weren’t taken seriously as a writer. It used to trouble me a lot, but nothing troubles me now, and besides, there has been a change. I think short stories are taken more seriously now than they were.

In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don’t understand.

Some people feel affronted when something they thought to be true doesn’t happen. If that’s the case, then your sense of risk is much higher, and that leads to risk aversion. You need to be able to be comfortable in uncertainty.

In every parting there is an image of death.

My connection with Brazil is so abstract. My blood and my way of thinking is Brazilian, but that’s it. I don’t tend to go back to the past, and although I have an apartment there, I rarely visit. When I move, I really move.

Death is no more than passing from one room into another. But there’s a difference for me, you know. Because in that other room I shall be able to see.

The eyes of others our prisons; their thoughts our cages.

Many a doctrine is like a window pane. We see truth through it but it divides us from truth.

It was really hard for them to intimidate me. They felt I was intimidating. One of the growers had a name for me: I think it was ‚dragon lady‘ or something like it.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

If I close my eyes and think of Hollywood, all I see is one big varicose vein.

The image is one thing and the human being is another. It’s very hard to live up to an image, put it that way.

All cruel people describe themselves as paragons of frankness.

Don’t blame the marketing department. The buck stops with the chief executive.

Every man takes the limits of his own field of vision for the limits of the world.

I wear the national dress because it is the most natural and the most becoming for an Indian.

Promise, large promise, is the soul of an advertisement.

At twelve I looked like a girl of seventeen. My body was developed and shapely. I still wore the blue dress and the blouse the orphanage provided. They made me look like an overgrown lummox.

I live halfway between reality and theater at all times. And I was born this way.

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.

Wit is the sudden marriage of ideas which, before their union, were not perceived to have any relation.

I just like to have words that describe things correctly. Now to me, ‚black feminist‘ does not do that. I need a word that is organic, that really comes out of the culture, that really expresses the spirit that we see in black women. And it’s just… womanish.

You don’t go to Notre Dame to learn something; you go to Notre Dame to be somebody.

Funny thing is that the poorer people are, the more generous they seem to be.

Sometimes cameras and television are good to people and sometimes they aren’t. I don’t know if its the way you say it, or how you look.

The thing about delirium is you think it’s great, but it actually isn’t.

The ‚I think‘ which Kant said must be able to accompany all my objects, is the ‚I breathe‘ which actually does accompany them.

I think it’s a myth that American public or any other public is so stupid that they need to be constantly pricked.

If you change and adapt your persona, you are seen as inauthentic; if you stay the angry young man, you fade from attention or seem tiresome.

He who lives in our mind is near though he may actually be far away; but he who is not in our heart is far though he may really be nearby.

Many a man’s reputation would not know his character if they met on the street.

We are born, so to speak, twice over; born into existence, and born into life; born a human being, and born a man.

Competitions are a business, first and foremost.

I guess it’s flattering that everyone believed I was those characters, but it also is dehumanizing.

There are few things that we so unwillingly give up, even in advanced age, as the supposition that we still have the power of ingratiating ourselves with the fair sex.

It’s like, remember who you always were, where you came from, who your parents were, how they raised you. Because that authentic self is going to follow you all through life, so make sure that it’s solid so it’s something that you can hold on and be proud of for the rest of your life.

I don’t really regard myself as a political figure.

Every successful businessman will have experienced set-backs and failures – they’re lying if they say they haven’t. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind – the product wasn’t distinct enough from Coca-Cola.

Many a small thing has been made large by the right kind of advertising.

The perception of beauty is a moral test.

‚Tis best to weigh the enemy more mighty than he seems.

As human beings, we are all not conducting just one narrative but many narratives all at the same time.

I love the natural world – it comes from my culture, which grew out of a people enslaved.

Apple took the edge off the word ‚computer.‘