I do not have a merchandise line. I don’t sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

The importance of logo into today’s fashion is un! be! Lievable!

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.

America means far more than a continent bounded by two oceans. It is more than pride of military power, glory in war, or in victory. It means more than vast expanse of farms, of great factories or mines, magnificent cities, or millions of automobiles and radios.

Prohibition is better than no liquor at all.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

I would never do a commercial if I thought it was offensive to anyone.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

I do not like the human race. I don’t like their heads, I don’t like their faces, I don’t like their feet, I don’t like their conversations, I don’t like their hairdos, I don’t like their automobiles.

It’s OK for China to invent cancer drugs that cure patients in the United States. We want them to catch up. But as the leader, we want to keep setting a very, very high standard. We don’t want them to catch up because we’re slowing down or, even worse, going into reverse.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.

I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.

The elections are run by the same industries that sell toothpaste on television.

As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 – with the goal of making flying good again.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Your premium brand had better be delivering something special, or it’s not going to get the business.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

It’s not about charisma and personality, it’s about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Competitions are a business, first and foremost.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

To me, we’re marketing hope.

Endorsements are a reward for good performance on the field, and the commitments made after signing them need to be done.

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

We can choose a future where we export more products and outsource fewer jobs. After a decade that was defined by what we bought and borrowed, we’re getting back to basics, and doing what America has always done best: We’re making things again.

The community – more than two billion people use our products, and we get that, with that, a lot of people are using that for a lot of good, but we also have a responsibility to mitigate the darker things that people are gonna try to do.

I’m never fully satisfied with any Microsoft product.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Driving up the value of the advertising is a big commitment for Microsoft.

In every country except – industrial country except the United States, the government uses its massive purchasing power to negotiate drug prices. That’s one of the reasons prices are so much higher in the United States than in other countries.

Socialists tend to want to pay people more money to do less work, and capitalists tend to want to provide better products at better prices.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

Promise, large promise, is the soul of an advertisement.

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

We were told our campaign wasn’t sufficiently slick. We regard that as a compliment.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

This is absolutely bizarre that we continue to subsidize highways beyond the gasoline tax, airlines, and we don’t subsidize, we don’t want to subsidize a national rail system that has environmental impact.

I’m skeptical of any mission that has advertisers at its centerpiece.

I saw a subliminal advertising executive, but only for a second.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

Advertising is the rattling of a stick inside a swill bucket.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

We must get rid of fossil fuels by developing injection systems for automobiles, which can run on bio-fuel.

Mendacity is a system that we live in. Liquor is one way out an death’s the other.

Don’t blame the marketing department. The buck stops with the chief executive.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

Many a small thing has been made large by the right kind of advertising.