Figuring out what the next big trend is tells us what we should focus on.

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Digital reading will completely take over. It’s lightweight and it’s fantastic for sharing. Over time it will take over.

We have soon to have everywhere smoke annihilators, dust absorbers, ozonizers, sterilizers of water, air, food and clothing, and accident preventers on streets, elevated roads and in subways. It will become next to impossible to contract disease germs or get hurt in the city, and country folk will got to town to rest and get well.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.

You’ve got to keep your finger on the pulse of what your audience is thinking, and know what they’ll accept from you.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

I’m not a futurist.

English is necessary as at present original works of science are in English. I believe that in two decades times original works of science will start coming out in our languages. Then we can move over like the Japanese.

We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

I believe we are on an irreversible trend toward more freedom and democracy – but that could change.

If I tried to make a commercial album, it would be a complete flop. I have no idea what the world at large likes.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

You’ll see more and more perfection of that – computer as servant. But the next thing is going to be computer as a guide or agent.

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.