Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else, we just have to do it.

This younger generation that’s around, that’s tweeting, Facebooking and Vine-ing, the fans appreciate that because they feel like they can get to you.

This may sound a little bit idealistic, but when I go to my blog, my Facebook page, my Twitter account, I talk to different people from all over the world, and you see how it’s easy to establish a dialogue.

There’s backlash about everything I do.

It is the weight, not numbers of experiments that is to be regarded.

After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.

When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.

My goal was never to make Facebook cool. I am not a cool person.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

Those who cry out that the government should ‚do something‘ never even ask for data on what has actually happened when the government did something, compared to what actually happened when the government did nothing.

Health is certainly extremely important, and we’ve done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it’s not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy.

MySpace is an addiction.

I always wanted to be a Vine star. I wasn’t, thank God.

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

By giving people the power to share, we’re making the world more transparent.

The only difference between Benito and Bad Bunny is 16 million followers on Instagram. And the money that Bad Bunny has in the bank. Benito had, like, $7. The numbers are different, but I’m still the same. Even my insecurities remain the same.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

Social media is called social media for a reason. It lends itself to sharing rather than horn-tooting.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I feel like the reason people feel like they know me is because I’m giving you myself in the music. There’s where the connection comes from; you can’t Twitter that.

Particularly Instagram, people look like they have a much better life than they really do. People basically seem like they are way better-looking than they really are, and they are way happier-seeming than they really are.

I see fighters make funny videos about me and stick them on Facebook and get 20 likes. When I make a video, I sell it to Fox and make seven figures. That’s the difference.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.

The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.

When it comes to social media, there are just times I turn off the world, you know. There are just some times you have to give yourself space to be quiet, which means you’ve got to set those phones down.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

At first, I didn’t really use anything in the social network world. I was so anti-social network, which is kind of ironic. I actually first started on a chat room on my fan site.

I particularly like Twitter, because it’s short and can be very funny and informative. It’s a little bit like having your own radio program.

The thing that’s been really surprising about the evolution of Facebook is – I think then, and I think now – that if we didn’t do this, someone else would have done it.

For the general public or psychos on Facebook, for everyone who’s made one negative comment about me, I’ve probably gotten 250-300 positive comments.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

As a research tool, the internet is invaluable.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Once I found this possibility to use Twitter and Facebook and my blog to connect to my readers, I’m going to use it, to connect to them and to share thoughts that I cannot use in the book.

If somebody crafts an interesting tweet that’ll lead me to their blog, I’m going to their blog.

Facebook is quite entrenched and has a network effect. It’s hard to break into a network once it’s formed.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

I think there should be regulations on social media to the degree that it negatively affects the public good.

Every time I say something that’s extremely truthful out loud, it literally breaks the Internet.

Twitter is great to connect with fans and be transparent. I enjoy that aspect about it. But really, I’m still trying to figure it out.

Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner.

The country would be a lot better off if we stopped having comment sections. And if we got rid of Twitter.

Measure what is measurable, and make measurable what is not so.

Facts are stubborn, but statistics are more pliable.

Generally, the view that I’ve had on Twitter is if you’re on Twitter, you’re in, like, the meme – you’re in meme war land. If you’re on Twitter, you’re in the arena. And so, essentially, if you attack me, it is therefore OK for me to attack back.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

I mean Facebook is no longer a company, it’s a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.

Getting recognized is insane. It just blows my mind. Like, someone who you don’t know at all can just be like, ‚Oh my God – are you Billie?‘

I think sometimes celebrities get so big, they’re not reachable.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‚Facebook phones.‘ That’s what Facebook Home is.

I like the app where you can make your own memes. I make memes all the time and send them to my friends.

Facebook is really about communicating and telling stories… We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that’s out there.

There’s strong data that, within companies, the No. 1 reason for ethical violations is the pressure to meet expectations, sometimes unrealistic expectations.

In general, we’re a social network. I prefer that because I think it is focused on the people part of it – as opposed to some people call it social media, which I think focuses more on the content.

If there were camera phones back in the day, the biggest athletes in the world would have had a lot of explaining to do.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

There are three kinds of lies: lies, damned lies, and statistics.

What really motivates people at Facebook is building stuff that they’re proud of.