Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else, we just have to do it.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Of course you can’t ‚trust‘ what people tell you on the web anymore than you can ‚trust‘ what people tell you on megaphones, postcards or in restaurants. Working out the social politics of who you can trust and why is, quite literally, what a very large part of our brain has evolved to do.

This younger generation that’s around, that’s tweeting, Facebooking and Vine-ing, the fans appreciate that because they feel like they can get to you.

The Internet made fame wack and anonymity cool.

I feel like the reason people feel like they know me is because I’m giving you myself in the music. There’s where the connection comes from; you can’t Twitter that.

I’ve been a lot more into Facebook and Twitter and Instagram, which was a bit complicated for me to understand the language of each social media, because they all talk in different ways. It’s a nice way for me to tell people I appreciate them, which I forget to do sometimes.

The Internet is a toilet. It is.

No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn’t create that – society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that’s good.

We live in a day that nobody’s lived in before: where you can touch more people. The message I’ll speak tonight and the message that I speak at home, people in India will hear. It’s just an amazing day.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

For people who may think they know, or have snippets of who I am, you can attack that person. That’s part of being a public figure.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

The Internet has compromised the quality of debate.

The thing is that what you see on Snapchat, that’s DJ Khaled. That’s Khaled for real. That’s Khaled.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.

Getting recognized is insane. It just blows my mind. Like, someone who you don’t know at all can just be like, ‚Oh my God – are you Billie?‘

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‚Facebook phones.‘ That’s what Facebook Home is.

MySpace is an addiction.

I was told that someone on Facebook said something ‚horrible‘ about me. Who cares? At least they’re watching the show.

I’m never on Twitter. I’m never on Instagram. And that’s not by choice: it’s just that those things never really interested me. I might post a picture here and there, but that ain’t really been my focus.

Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Every time I say something that’s extremely truthful out loud, it literally breaks the Internet.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

If somebody crafts an interesting tweet that’ll lead me to their blog, I’m going to their blog.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

A lot of times, I run a thought experiment: ‚If I were not at Facebook, what would I be doing to make the world more open?‘

I tweet in the morning and the evening. To write 12 hours a day, there is a moment when you’re really tired. It’s my relaxing time.

You pick up some fans and a handful of haters along the way.

MySpace is my wife… Facebook is my mistress.

I can’t stress to you enough how much I can relate to teens being cyberbullied. Something that helps me is looking at old videos of me and my friends from middle school, or videos of my family. I love watching funny videos of my favorite people – it really cheers me up.

Generally, the view that I’ve had on Twitter is if you’re on Twitter, you’re in, like, the meme – you’re in meme war land. If you’re on Twitter, you’re in the arena. And so, essentially, if you attack me, it is therefore OK for me to attack back.

I mean Facebook is no longer a company, it’s a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.

There’s backlash about everything I do.

I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.

I don’t pay a lot of attention to polls.

In retrospect, I do think it’s fair to say that we were overly idealistic and focused on more of the good parts of what connecting people and giving people a voice can bring.

I mean, we’ve built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it’s really all about how people are spreading Facebook around the world in all these different countries. And that’s what’s so amazing about the scale that it’s at today.

It’s not that every single thing that happens on Facebook is gonna be good. This is humanity. People use tools for good and bad, but I think that we have a clear responsibility to make sure that the good is amplified and to do everything we can to mitigate the bad.

What really motivates people at Facebook is building stuff that they’re proud of.

I’m a Twitter addict. Jose Andres is a serial tweeter. It’s funny to see which chefs have embraced it, and the different paths they take.

When you think of the exponential speed and scale of expansion of social media or a service, you have to believe that it is equally possible to rapidly transform the lives of those who have long stood on the margins of hope.

People are very reluctant to talk about their private lives but then you go to the internet and they’re much more open.

Don’t you love it that Prince doesn’t use Twitter? Don’t you think he’s somewhere on a unicorn?

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

The thing that’s been really surprising about the evolution of Facebook is – I think then, and I think now – that if we didn’t do this, someone else would have done it.

Now, we are selling over 5 million songs a day now. Isn’t that unbelievable? That’s 58 songs every second of every minute of every hour of every day.

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

Even before Snapchat, you go back into my career from Day One or interview people that knew me for 25 years, they’re going to tell you I’ve been DJ Khaled my whole life.

What I think we need to do is pass a bill that says number one, you own your data. Number two, you can license it to Facebook but the licensing has to be knowing, it has to be willful.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

Twitter is my bar. I sit at the counter and listen to the conversations, starting others, feeling the atmosphere.

What really motivates people at Facebook is building something that’s worthwhile, that they’re going to be proud to show to friends and family.

Health is certainly extremely important, and we’ve done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it’s not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.