Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

People concerned about inflation today tend to buy big houses and nice cars.

Many a small thing has been made large by the right kind of advertising.

The elections are run by the same industries that sell toothpaste on television.

A thing is worth what it can do for you, not what you choose to pay for it.

Advertising is the rattling of a stick inside a swill bucket.

I’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.

How come anything you buy will go on sale next week?

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.

Nobody ever went broke underestimating the taste of the American public.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

We live in an image society. Speeches are not what anybody cares about; what they care about is the picture.

I do not read advertisements. I would spend all of my time wanting things.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.

One Ad is worth more to a paper than forty Editorials.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

I have been asked what would I ban immediately if I could. Advertising.

I’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.

Sporting goods companies pay me not to endorse their products.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

The problem with car dealerships is you’ve already decided what you want to buy before you even go there, and you’re really just going there to talk through some annoying negotiation.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported?

How long most people would look at the best book before they would give the price of a large turbot for it?

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

Driving up the value of the advertising is a big commitment for Microsoft.

The future of advertising is the Internet.

Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they’re not sure about how that might get out and what that might mean for them.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

I would never do a commercial if I thought it was offensive to anyone.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.