Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

Why did I write? Because I found life unsatisfactory.

Everything is my demon muse. I have a muse which whispers in my ear and says, ‚Do this, do that,‘ but it’s my demon who provokes me.

It will be found, in fact, that the ingenious are always fanciful, and the truly imaginative never otherwise than analytic.

If you count E-mail, I’m on the Internet all day, every day.

Yes, and I can sit down on a white piece of paper and work because I don’t believe too much into inspiration, only I’m waiting for inspiration, work and then inspiration may come. It’s a little too easy to say that.

Any sufficiently advanced technology is indistinguishable from magic.

Ideas excite me, and as soon as I get excited, the adrenaline gets going and the next thing I know I’m borrowing energy from the ideas themselves.

The power of imagination makes us infinite.

As an entrepreneur, as an investor, I’m trying to be as educated as I can to where the progression of technological capability is going and what it does to these different categories that, me as an artist and an influencer, I can get involved and bring value.

Any version of Windows is going to have lots of great new things that people use and things that are tough.

Writing is the most fun you can have by yourself.

I never think about myself as an artist working in this time. I think about it in macro.

Without freedom, no art; art lives only on the restraints it imposes on itself, and dies of all others.

If you’re waiting for the perfect moment, you’ll never write a thing because it will never arrive. I have no routine. I have no foolproof anything. There’s nothing foolproof.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

When I am working on a book or a story, I write every morning as soon after first light as possible. There is no one to disturb you, and it is cool or cold, and you come to your work and warm as you write.

We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

Every production of genius must be the production of enthusiasm.

I have to write because if I don’t get something down then after a while I feel it’s going to bang the side of my head off.

All my big mistakes are when I try to second-guess or please an audience. My work is always stronger when I get very selfish about it.

We believe that if men have the talent to invent new machines that put men out of work, they have the talent to put those men back to work.

Getting a great idea with song writing is a lot like love. You don’t know why this one is different, but it is. You don’t know why this one is better, but it is. It sticks in your head, and you can’t stop thinking about it.

I never look at my watch when I’m sketching!

I don’t go off and sit down and try to write material, because then it’s contrived and forced. I just live my life, and I see things in a word or a situation or a concept, and it will create a joke for me.

Drones overall will be more impactful than I think people recognize, in positive ways to help society.

E-governance is easy governance, effective governance, and also economic governance. E-governance paves the way for good governance.

You do things when the opportunities come along. I’ve had periods in my life when I’ve had a bundle of ideas come along, and I’ve had long dry spells. If I get an idea next week, I’ll do something. If not, I won’t do a damn thing.

Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.

I think that the digital media are interesting enough in their own right to be worth originating something in.

I don’t think human beings learn anything without desperation. Desperation is a necessary ingredient to learning anything or creating anything. Period. If you ain’t desperate at some point, you ain’t interesting.

I’m thrilled to have Corona join me on my ‚X100PRE‘ Tour to give my fans a taste of Corona Estereo Beach and showcase their support of Latin music. It’s not solely about the music – it’s about the culture, creativity, and contributing to the movement that connects us all together.

The goal of Tesla is to accelerate sustainable energy, so we’re going to take a step back and think about what’s most likely to achieve that goal.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

Security is, I would say, our top priority because for all the exciting things you will be able to do with computers – organizing your lives, staying in touch with people, being creative – if we don’t solve these security problems, then people will hold back.

Why not invest in the future of music, instead of building fortresses to preserve its past?

Technology is unlocking the innate compassion we have for our fellow human beings.

Some people focus more on sonics. Some people focus more on story. I focus on both sonics and story, but music sometimes, just music itself, can turn into more of a maths problem. I guess everything in life is a math problem, but it can be more about an empirical route to getting the symmetry that you want, and this vibe, sonically.

Writing is such a strange, utterly mysterious process. First, there was nothing; then, suddenly, there was something. I don’t know where thoughts are born. Where the hell does it come from? I don’t know. I really don’t know.

The best author will be the one who is ashamed to become a writer.

The Internet is just another experiment showing us more sides of us.

Stand-up is hard. Or to keep it at a certain level is hard: I have no writers but me.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

Computers double their performance every month.

If a problem cannot be solved, enlarge it.

Being an artist doesn’t just mean you have a song. That doesn’t make you an artist. The word ‚artist‘ means so many different things, and I feel like to be a real one, you really have to do it all. The people that I think of as artists – Tyler the Creator, Childish Gambino, Kanye West – are doing the most.

He that will not apply new remedies must expect new evils; for time is the greatest innovator.

The reason that Apple is able to create products like the iPad is because we’ve always tried to be at the intersection of technology and the liberal arts.

I invented the cordless extension cord.

All the breaks you need in life wait within your imagination, Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth.

Almost any biographer, if he respects facts, can give us much more than another fact to add to our collection. He can give us the creative fact; the fertile fact; the fact that suggests and engenders.

Irregularity and want of method are only supportable in men of great learning or genius, who are often too full to be exact, and therefore they choose to throw down their pearls in heaps before the reader, rather than be at the pains of stringing them.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

The truth of Moore’s law has made remarkable things possible. On the software side, I think natural user interfaces in all their forms are equally significant.

Imagination decides everything.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

Love. Fall in love and stay in love. Write only what you love, and love what you write. The key word is love. You have to get up in the morning and write something you love, something to live for.

I’ve read a lot of really great characters in some really crappy stories, where I said, like, ‚Boy I could shine here, but the story sucks.‘ I don’t want to be part of that.

When I was born in 1920, the auto was only 20 years old. Radio didn’t exist. TV didn’t exist. I was born at just the right time to write about all of these things.

We have soon to have everywhere smoke annihilators, dust absorbers, ozonizers, sterilizers of water, air, food and clothing, and accident preventers on streets, elevated roads and in subways. It will become next to impossible to contract disease germs or get hurt in the city, and country folk will got to town to rest and get well.

The atomic bomb made the prospect of future war unendurable. It has led us up those last few steps to the mountain pass; and beyond there is a different country.