Apple took the edge off the word ‚computer.‘

I think that the idea of having a different approach to every single one of my albums is so exciting to me. I never want to make the same record twice. Why do it? What’s the point?

Speed, it seems to me, provides the one genuinely modern pleasure.

Now everyone takes it for granted that you can look up movie reviews, track locations, and order stuff online. I wish there was a way we could take it away from people for a day so they could remember what it was like without it.

The multiplication force of technology on cognitive differences is massive.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

If future generations are to remember us more with gratitude than sorrow, we must achieve more than just the miracles of technology. We must also leave them a glimpse of the world as it was created, not just as it looked when we got through with it.

An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

The two most engaging powers of an author are to make new things familiar, familiar things new.

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level.

All the good music has already been written by people with wigs and stuff.

Infrastructure web services had to happen.

As our case is new, we must think and act anew.

Today, if you invent a better mousetrap, the government comes along with a better mouse.

We, we – as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

If you count E-mail, I’m on the Internet all day, every day.

There are times when a leader must move out ahead of the flock, go off in a new direction, confident that he is leading his people the right way.

Nature hates calculators.

I think the high-tech industry is used to developing new things very quickly. It’s the Silicon Valley way of doing business: You either move very quickly and you work hard to improve your product technology, or you get destroyed by some other company.

Humans are unbelievably data efficient. You don’t have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

In a time not distant, it will be possible to flash any image formed in thought on a screen and render it visible at any place desired. The perfection of this means of reading thought will create a revolution for the better in all our social relations.

One thing I’ve always loved about the culture at Microsoft is there is nobody who is tougher on us, in terms of what we need to learn and do better, than the people in the company itself. You can walk down these halls, and they’ll tell you, ‚We need to do usability better, push this or that frontier.‘

When you revolutionize education, you’re taking the very mechanism of how people be smarter and do new things, and you’re priming the pump for so many incredible things.

Microsoft Research has a thing called the Sense Cam that, as you walk around, it’s taking photos all the time. And the software will filter and find the ones that are interesting without having to think, ‚Let’s get out the camera and get that shot.‘ You just have that, and software helps you pick what you want.

I have already demonstrated, by crucial tests, the practicability of signaling by my system from one to any other point of the globe, no matter how remote, and I shall soon convert the disbelievers.

Science does not know its debt to imagination.

Software constraints are only confining if you use them for what they’re intended to be used for.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.

It seems that I have always been ahead of my time. I had to wait nineteen years before Niagara was harnessed by my system, fifteen years before the basic inventions for wireless which I gave to the world in 1893 were applied universally.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

Given how few young people actually read the newspaper, it’s a good thing they’ll be reading a newspaper on a screen.

The atomic bomb made the prospect of future war unendurable. It has led us up those last few steps to the mountain pass; and beyond there is a different country.

There’s no point in starting a business unless you’re going to make a dramatic difference to other people’s lives. So if you’ve got an idea that’s gonna make a big difference to other people’s lives, then just get on and do it.

The greatest achievements of the human mind are generally received with distrust.

You’ll see more and more perfection of that – computer as servant. But the next thing is going to be computer as a guide or agent.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

What really turns me on about technology is not just the ability to get more songs on MP3 players. The revolution – this revolution – is much bigger than that. I hope, I believe. What turns me on about the digital age, what excites me personally, is that you have closed the gap between dreaming and doing.

If we’re trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can’t write every line of code. I can’t write any lines of code.

To all the musicians who are making reggaeton, let’s put some more effort into it and bring something new to the people!

I had wanted a tape recorder since I was tiny. I thought it was a magic thing. I never got one until just before I went to art school.

I think most of the important stuff on the Internet has been built. There will be continued innovation, for sure, but the great problems of the Internet have essentially been solved.

But the fact that some geniuses were laughed at does not imply that all who are laughed at are geniuses. They laughed at Columbus, they laughed at Fulton, they laughed at the Wright Brothers. But they also laughed at Bozo the Clown.

For NASA, space is still a high priority.

I pay attention to politics and technology.

We are not even close to finishing the basic dream of what the PC can be.

Back, you know, a few generations ago, people didn’t have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.

There were people who incorporated melody before me, but I would deem myself the first person to successfully rap and sing.

I know when I grew up, it was, if it was daylight outside, get outside. Well, now, with the technological age of computers and everything, everyone’s inside virtually going everywhere they want to go, virtually having relationships, virtually traveling across the neighborhood, virtually going to that island.

I don’t think that you can invent on behalf of customers unless you’re willing to think long-term, because a lot of invention doesn’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term.

Innovation distinguishes between a leader and a follower.

I love the 3D revolution. I love the technology today that continues to push the envelope, continues break the new ground, and continues to raise the bar.

Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.

I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

I don’t have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me.

It would be a terrific innovation if you could get your mind to stretch a little further than the next wisecrack.

The civilized man has built a coach, but has lost the use of his feet.

The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.