Any product that needs a manual to work is broken.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won’t make a company successful.

I tend not to like an awful lot of what is going out under my name now because it is just all product. Who needs it?

Dusting is a good example of the futility of trying to put things right. As soon as you dust, the fact of your next dusting has already been established.

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.

The reason why the world lacks unity, and lies broken and in heaps, is, because man is disunited with himself.

The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel – one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.

Natural gas is hemispheric. I like to call it hemispheric in nature because it is a product that we can find in our neighborhoods.

We came into a broken world. And we’re the cleanup crew.

Onion rings in the car cushions do not improve with time.

Maintaining a consistent platform also helps improve product support – a significant problem in the software industry.

The strongest and most effective force in guaranteeing the long-term maintenance of power is not violence in all the forms deployed by the dominant to control the dominated, but consent in all the forms in which the dominated acquiesce in their own domination.

There’s something missing in the music industry today… and it’s music. Songs you hear don’t last, it’s just product fed to you by the industry.

No policy that does not rest upon some philosophical public opinion can be permanently maintained.

I guess if I’m a product, either you’re chocolate, you’re vanilla or you’re butterscotch. You can’t be all three.

If we do not maintain justice, justice will not maintain us.

How should a man be capable of grooming his own horse, or of furbishing his own spear and helmet, if he allows himself to become unaccustomed to tending even his own person, which is his most treasured belonging?

First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.

The promise given was a necessity of the past: the word broken is a necessity of the present.

The time to repair the roof is when the sun is shining.

I look at myself like a show dog. I’ve got to keep her clipped and trimmed and in good shape.