Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

I went on all over the States, ranting poems to enthusiastic audiences that, the week before, had been equally enthusiastic about lectures on Railway Development or the Modern Turkish Essay.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

Woman begins by resisting a man’s advances and ends by blocking his retreat.

If the present Congress errs in too much talking, how can it be otherwise in a body to which the people send one hundred and fifty lawyers, whose trade it is to question everything, yield nothing, and talk by the hour?

Competitions are a business, first and foremost.

I like learning more about people; I like to talk to people.

The true genius shudders at incompleteness – and usually prefers silence to saying something which is not everything it should be.

I think if you make a good movie, people walk away arguing.

A mother defends herself with a heart filled with love before doing so with words. I wonder whether there is any love for the church in the hearts of those who pay so much attention to the scandals.

I mean Facebook is no longer a company, it’s a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.

The art of acting consists in keeping people from coughing.

We want everybody to act like adults, quit playing games, realize that it’s not just my way or the highway.

Letters are something from you. It’s a different kind of intention than writing an e-mail.

You carry Mother Earth within you. She is not outside of you. Mother Earth is not just your environment. In that insight of inter-being, it is possible to have real communication with the Earth, which is the highest form of prayer.

There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.

Marriage is a series of desperate arguments people feel passionately about.

Music helps me tell my story. That’s where I can really be heard. But there’s so much focus on the things that aren’t music.

My wife and I tried two or three times in the last 40 years to have breakfast together, but it was so disagreeable we had to stop.

Time was when they that feared the Lord spake often to one another; I am afraid that now they more often speak one against another.

When you think of the exponential speed and scale of expansion of social media or a service, you have to believe that it is equally possible to rapidly transform the lives of those who have long stood on the margins of hope.

Most negotiators are trying to get their way.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

People make suggestions on what to say all the time. I’ll give you an example; I don’t read what’s handed to me. People say, ‚Here, here’s your speech, or here’s an idea for a speech.‘ They’re changed. Trust me.

I would never do a commercial if I thought it was offensive to anyone.

A speech idiosyncrasy, in the same way as an air quote, is really justifiable only if it’s employed very sparingly and if the user consciously intends to be using it.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.

You learn a lot about someone when you share a meal together.

The difference between the almost right word and the right word is really a large matter – ‚tis the difference between the lightning-bug and the lightning.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

One merit of poetry few persons will deny: it says more and in fewer words than prose.

Your premium brand had better be delivering something special, or it’s not going to get the business.

It’s a rather rude gesture, but at least it’s clear what you mean.

What really motivates people at Facebook is building stuff that they’re proud of.

But let there be spaces in your togetherness and let the winds of the heavens dance between you. Love one another but make not a bond of love: let it rather be a moving sea between the shores of your souls.

If you’re performing music that is not who you are or where you’re at, it is painful. It’s painful for the performer and for the audience.

We have two ears and one tongue so that we would listen more and talk less.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

When I am getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say and two-thirds about him and what he is going to say.

I have my own vocabulary. I love linguistics. That surprises people.

Some animals utter a loud cry. Some are silent, and others have a voice, which in some cases may be expressed by a word; in others, it cannot. There are also noisy animals and silent animals, musical and unmusical kinds, but they are mostly noisy about the breeding season.

Everybody around me had a Snapchat, and I said I would never get on it. I’m still on Instagram, you know? They convinced me to get Snapchat.

I could talk all day, T stands for talking, T stands for tender, T stands for things that don’t even rhyme with T.

Nothing is so unbelievable that oratory cannot make it acceptable.

Sometimes the hardest thing to do is to trust your team. It’s a lesson I’ve had to relearn quite a few times.

In order to have friends, you must first be one.

A friend of mine tells that I talk in shorthand and then smudge it.

The finest language is mostly made up of simple unimposing words.

What convinces is conviction. Believe in the argument you’re advancing. If you don’t you’re as good as dead. The other person will sense that something isn’t there, and no chain of reasoning, no matter how logical or elegant or brilliant, will win your case for you.

Facebook is quite entrenched and has a network effect. It’s hard to break into a network once it’s formed.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.

I just think you ought to talk straight with your people.

A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.

The major advances in speed of communication and ability to interact took place more than a century ago. The shift from sailing ships to telegraph was far more radical than that from telephone to email!

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

If you’re yelling you’re the one who’s lost control of the conversation.

I exaggerate when I’m angry, but I’ve never gone around telling people things that aren’t true about me.

If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And if we have the effrontery to talk to anybody with less than courtesy, we tell ourselves and the world we are not very intelligent.

By giving people the power to share, we’re making the world more transparent.

Words, words, mere words, no matter from the heart.