Advertising is the rattling of a stick inside a swill bucket.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.

I actually do think you’re seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that’s a lot of why companies are starting blogs, are just giving more insight into what’s going on with them.

One Ad is worth more to a paper than forty Editorials.

I can be accused of trying to be commercial sometimes.

Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that’s achieved by, if you like, advertising.

I’m a control freak. If you’re going to slap my name on something, I would like to control it.

Your premium brand had better be delivering something special, or it’s not going to get the business.

To me, we’re marketing hope.

I have been asked what would I ban immediately if I could. Advertising.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

In most cases, my visits to the West are for promotion of human values and religious harmony.

I’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘

One-third of the people in the United States promote, while the other two-thirds provide.

Any time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

The problem with car dealerships is you’ve already decided what you want to buy before you even go there, and you’re really just going there to talk through some annoying negotiation.

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it’s possible that your company will stand out from the crowd, and you’ll be successful.

Competitions are a business, first and foremost.

Nobody ever went broke underestimating the taste of the American public.

The importance of logo into today’s fashion is un! be! Lievable!

Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported?

And now, of course this is another thing I didn’t count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.

When it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.

If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.

Apple took the edge off the word ‚computer.‘

A thing is worth what it can do for you, not what you choose to pay for it.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.

How come anything you buy will go on sale next week?

I think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

I don’t believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

My main concern is meeting with public because my main commitment, main interest is promotion of human value, human affection, compassion and religious harmony.

I would never do a commercial if I thought it was offensive to anyone.

I’ve tried different things through the years to get some play on mainstream. I’ll try to tailor-make it.

I’m skeptical of any mission that has advertisers at its centerpiece.

I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.

After all those years in Asia, I don’t have to do promotion anymore. We just release a Jackie Chan movie and – Boom! – people go.

I like the fact that Melbourne always seems to support their chefs and promote them in ways I find really admirable.

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.

All I can do is try to create my own brand and have people appreciate me for that.

I’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

There is nothing which can better deserve your patronage, than the promotion of science and literature. Knowledge is in every country the surest basis of public happiness.

I always loved advertising. If I hadn’t been in fashion, I’d have been in advertising.

Driving up the value of the advertising is a big commitment for Microsoft.

The craving for information is so huge now, and it can be marketed at such a rapid rate.

One of my mentors schooled me on branding before it was a cliche term in the game.

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

And let’s be clear: It’s not enough just to limit ads for foods that aren’t healthy. It’s also going to be critical to increase marketing for foods that are healthy.

But, the thing is, since I always had my own little shop and direct access to the public, I’ve been able to build up a technique without marketing people ever telling me what the public wants.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Many a small thing has been made large by the right kind of advertising.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

You’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.