I always wanted to have a headphone line but I feel like I’m going to do more than just headphones eventually, but we want to wake the world up right now with this.
DJ KhaledWhy are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported?
A. P. J. Abdul KalamI know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you’re sick of hearing me approve this message, believe me – so am I.
Barack ObamaThe path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
Elon MuskPeople concerned about inflation today tend to buy big houses and nice cars.
Robert KiyosakiThere is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.
Barack ObamaDesign is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve JobsGreat companies are built on great products.
Elon MuskI feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
The WeekndAdvertising is the rattling of a stick inside a swill bucket.
George OrwellI would never do a commercial if I thought it was offensive to anyone.
Mr. THow long most people would look at the best book before they would give the price of a large turbot for it?
John RuskinAny time an investment company has to spend heavily on advertising, it’s probably a bad business in which to invest.
Robert KiyosakiHow come anything you buy will go on sale next week?
Erma BombeckWhen we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
Richard BransonI think that every artist – or anybody that’s in business – could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.
Nipsey HussleAs I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it’s clowns and kid’s toys and bright colors and things like that.
Anthony BourdainI have been asked what would I ban immediately if I could. Advertising.
Vivienne WestwoodIt took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.
Steve JobsThe ability of a successful company to add functionality to its product has long been upheld.
Bill GatesI’ve had big record label presidents look me in the face and say, ‚Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us.‘
Bruno MarsCompetitions are a business, first and foremost.
Abby Lee MillerI have no other view than to promote the public good, and am unambitious of honors not founded in the approbation of my Country.
George WashingtonIt takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.
Isaac AsimovWhat we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.
Steve JobsI spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.
Mark ZuckerbergThis is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.
Steve JobsWhen governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn’t about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
Brian EnoYou’ve gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they’re not a part of the whole social media world.
Kevin HartMany a small thing has been made large by the right kind of advertising.
Mark TwainI think what we’ve found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we’re really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.
Mark ZuckerbergOh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they’re not sure about how that might get out and what that might mean for them.
Bill GatesWe think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.
Steve JobsA frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.
Mark ZuckerbergOnce you have a product that you are happy with, you the need to centralize things to continue growth.
Mark ZuckerbergAdvertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.
Mark ZuckerbergSteve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.
Bill GatesIt is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander HamiltonMy main concern is meeting with public because my main commitment, main interest is promotion of human value, human affection, compassion and religious harmony.
Dalai LamaThe elections are run by the same industries that sell toothpaste on television.
Noam ChomskyI saw a subliminal advertising executive, but only for a second.
Steven WrightI was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.
George BestI’ve done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they’re going to be compared directly against other ads.
Jerry SeinfeldWe only need so much to survive, but this world we live in tells us we need more stuff to be happy. We’re inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, ‚Gimme, gimme, gimme,‘ you will always be in short supply.
Wayne DyerThere is nothing which can better deserve your patronage, than the promotion of science and literature. Knowledge is in every country the surest basis of public happiness.
George WashingtonI’ve been lucky – all the ads I’ve got, I’ve got to be myself. I haven’t had to act too much or tried too hard to be someone I’m not. I think that’s why people sort of like them. Even the Fastrack ads I did with Genelia.
Virat KohliWhen it comes down to my brand, We the Best, we’re about the people and whoever is passionate and in love the way I’m in love when it comes down to the headphones I’m promoting.
DJ KhaledPromise, large promise, is the soul of an advertisement.
Samuel JohnsonIf you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.
Elon MuskTo me, we’re marketing hope.
Joel OsteenA thing is worth what it can do for you, not what you choose to pay for it.
John RuskinAdvertising is the art of convincing people to spend money they don’t have for something they don’t need.
Will RogersEveryone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.
Noam ChomskyAfter all those years in Asia, I don’t have to do promotion anymore. We just release a Jackie Chan movie and – Boom! – people go.
Jackie ChanThere are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
Elon MuskIt’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.
Mark ZuckerbergI’ve done many ads because that’s my new career. It’s an inspiring extension for my mind.
Karl LagerfeldA lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.
Jerry SeinfeldThere are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.
LeBron JamesBrand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon Musk