I saw a subliminal advertising executive, but only for a second.

Imaginary evils soon become real one by indulging our reflections on them.

In the child, consciousness rises out of the depths of unconscious psychic life, at first like separate islands, which gradually unite to form a ‚continent,‘ a continuous landmass of consciousness. Progressive mental development means, in effect, extension of consciousness.

The only difference between the sane and the insane is that the sane have the power to lock up the insane.

Hatred is an affair of the heart; contempt that of the head.

I really believed that fear is contagious.

Why is propaganda so much more successful when it stirs up hatred than when it tries to stir up friendly feeling?

Show me a sane man and I will cure him for you.

People use irony as a defense mechanism.

The human mind is our fundamental resource.

Of course, when I say that human nature is gentleness, it is not 100 percent so. Every human being has that nature, but there are many people acting against their nature, being false.

Where the mind goes, the man follows.

The components of anxiety, stress, fear, and anger do not exist independently of you in the world. They simply do not exist in the physical world, even though we talk about them as if they do.

Fear doesn’t exist anywhere except in the mind.

When dealing with the insane, the best method is to pretend to be sane.

There is a sort of jealousy which needs very little fire; it is hardly a passion, but a blight bred in the cloudy, damp despondency of uneasy egoism.

Shame is the most powerful, master emotion. It’s the fear that we’re not good enough.

I just always wanted to study human behavior because every psychologist that I would talk to would tell me I was bipolar, and I know I’m not bipolar, so I had to perform a psychoanalysis on myself to find out that I have unresolved grief.

I think unconscious bias is one of the hardest things to get at.

Fear is pain arising from the anticipation of evil.

Memory is deceptive because it is colored by today’s events.

Whatever deceives men seems to produce a magical enchantment.

There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.

Dreams have only one owner at a time. That’s why dreamers are lonely.

Suspicion always haunts the guilty mind.

Your premium brand had better be delivering something special, or it’s not going to get the business.

To me, we’re marketing hope.

Constant exposure to dangers will breed contempt for them.

Fear makes us feel our humanity.

Character is expressed through our behavior patterns, or natural responses to things.

The thing we fear we bring to pass.

Man’s task is to become conscious of the contents that press upward from the unconscious.

Love is a serious mental disease.

We judge people in areas where we’re vulnerable to shame, especially picking folks who are doing worse than we’re doing.

I can analyze people’s intentions. Immediately. That’s just a warning. To everyone.

The importance of logo into today’s fashion is un! be! Lievable!

The executive has no right, in any case, to decide the question, whether there is or is not cause for declaring war.

Men are moved by two levers only: fear and self interest.

Promise, large promise, is the soul of an advertisement.

The connection between psychology, mythology, and literature is as important as the connection between psychology and biology and the hard sciences.

Actions are visible, though motives are secret.

Everybody, to some extent, manipulates. Even children learn to cry when they want something. There are all kinds of subtle things we do to get others to follow our lead, not bother us, and so on.

Every act you have ever performed since the day you were born was performed because you wanted something.

If you think only of evil, then you become pessimistic and hopeless like Freud. But if you think there is no evil, then you’re just one more deluded Pollyanna.

What the mind doesn’t understand, it worships or fears.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

Telling us to obey instinct is like telling us to obey ‚people.‘ People say different things: so do instincts. Our instincts are at war… Each instinct, if you listen to it, will claim to be gratified at the expense of the rest.

Steve Jobs‘ ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

I usually make up my mind about a man in ten seconds, and I very rarely change it.

The ego is nothing other than the focus of conscious attention.

All these primary impulses, not easily described in words, are the springs of man’s actions.

I do not have a merchandise line. I don’t sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

Our judgments when we are pleased and friendly are not the same as when we are pained and hostile.

When the mind is thinking it is talking to itself.

I think Buddhism should open the door of psychology and healing to penetrate more easily into the Western world.

In so far as the mind is stronger than the body, so are the ills contracted by the mind more severe than those contracted by the body.

No duty the Executive had to perform was so trying as to put the right man in the right place.

Some people feel affronted when something they thought to be true doesn’t happen. If that’s the case, then your sense of risk is much higher, and that leads to risk aversion. You need to be able to be comfortable in uncertainty.

If the structures of the human mind remain unchanged, we will always end up re-creating the same world, the same evils, the same dysfunction.

Men are what their mothers made them.

I’ve been a mogul and executive since the beginning of my career. People are just born with that skill.