Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

The U.N. bureaucracy has grown to elephantine proportions. Now that the Cold War is over, we are asking that elephant to do gymnastics.

But now, being a parent, I go home and see my son and I forget about any mistake I ever made or the reason I’m upset. I get home and my son is smiling or he comes running to me. It has just made me grow as an individual and grow as a man.

Nowadays, manners are easy and life is hard.

I’ve made money, and I’ve been ripped off. I’ve had creative freedom, and I’ve been pressured to make hits. I have dealt with diva behavior from crazy musicians, and I have seen genius records by wonderful artists get completely ignored. I love music. I always will.

My dad had a church of 90 people when I was born. It was just, over the years it continued to grow.

For good nurture and education implant good constitutions.

We dissect failure a lot more than we dissect success.

Farming looks mighty easy when your plow is a pencil and you’re a thousand miles from the corn field.

What is Apple, after all? Apple is about people who think ‚outside the box,‘ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

The main problem with writing in verse is, if your fourth line doesn’t come out right, you’ve got to throw four lines away and figure out a whole new way to attack the problem. So the mortality rate is terrific.

After a hard day of basic training, you could eat a rattlesnake.

There are some cases in which the sense of injury breeds not the will to inflict injuries and climb over them as a ladder, but a hatred of all injury.

No greater thing is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.

I don’t think I could think of a single thing that’s more isolating than being famous.

As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 – with the goal of making flying good again.

You have to motivate yourself with challenges. That’s how you know you’re still alive.

I’ve seen too many ups and downs in the movie industry.

The more that you read, the more things you will know. The more that you learn, the more places you’ll go.

I do understand it’s not easy to run an I-league club. I have been part of many and I know the scene.

I’ve been invited to do ‚Dancing With the Stars‘ three times, but Lifetime said no.

If you take no risks, you will suffer no defeats. But if you take no risks, you win no victories.

I have made a few mistakes early on that I admit myself, and there have been times when I have gone over the top and done things that you shouldn’t do in international cricket, but that’s how you learn.

We’re not going to go 82-0 and blow everybody out. We are going to be challenged.

There are a lot of ‚chicken Christians.‘ Chickens are generally afraid of life, and they seldom fly or reach their potential in life. And when a storm comes, all they seem to do is flap around the chicken yard, stirring up dirt and running to the chicken house.

I wish every American had an opportunity to sit down, to go to a base, to meet with families, to meet with service members, to sit down with our veterans – because we would think differently about our challenges as individuals.

Education is the leading of human souls to what is best, and making what is best out of them.

First, how do we give everyone a fair shot at opportunity and security in this new economy? Second, how do we make technology work for us, and not against us – especially when it comes to solving urgent challenges like climate change? Third, how do we keep America safe and lead the world without becoming its policeman?

We can all be successful and make money, but when we die, that ends. But when you are significant is when you help other people be successful. That lasts many a lifetime.

There comes a time when people get tired of being pushed out of the glittering sunlight of life’s July and left standing amid the piercing chill of an alpine November.

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.

Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off.

If we keep doing what we’re doing, we’re going to keep getting what we’re getting.

Do not worry about your difficulties in Mathematics. I can assure you mine are still greater.

No untroubled day has ever dawned for me.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

You’ll never find a better sparring partner than adversity.

In a lot of ways, success is much harder than I thought it would be. I figured that you’d get here and then everything would be happily ever after. But, it’s hard work, almost harder once you’re successful because you’ve got to maintain it.

I’m extremely willful to win, and I respond to challenges. Scoring titles and stuff like that… it sounds, well, I don’t care how it sounds – to me, scoring comes easy. It’s not a challenge to me to win the scoring title, because I know I can.

When I was writing ‚Kitchen Confidential,‘ I was in my 40s, I had never paid rent on time, I was 10 years behind on my taxes, I had never owned my own furniture or a car.

To me the ego is the habitual and compulsive thought processes that go through everybody’s mind continuously. External things like possessions or memories or failures or successes or achievements. Your personal history.

Apple has given me a platform to spread music. They’re giving us Latinos a chance to shine.

I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here.

A man watches his pear tree day after day, impatient for the ripening of the fruit. Let him attempt to force the process, and he may spoil both fruit and tree. But let him patiently wait, and the ripe pear at length falls into his lap.

All difficult things have their origin in that which is easy, and great things in that which is small.

The greater our knowledge increases the more our ignorance unfolds.

As unique as we all are, an awful lot of us want the same things. We want to shake up our current less-than-fulfilling lives. We want to be happier, more loving, forgiving and connected with the people around us.

Constant development is the law of life, and a man who always tries to maintain his dogmas in order to appear consistent drives himself into a false position.

The fatal metaphor of progress, which means leaving things behind us, has utterly obscured the real idea of growth, which means leaving things inside us.

Only when the tide goes out do you discover who’s been swimming naked.

I was asked to act when I couldn’t act. I was asked to sing ‚Funny Face‘ when I couldn’t sing, and dance with Fred Astaire when I couldn’t dance – and do all kinds of things I wasn’t prepared for. Then I tried like mad to cope with it.

Failure is simply the opportunity to begin again, this time more intelligently.

I don’t think anyone ever plans to change line-ups, but it’s something that comes with being in bands. I was in a band once and there were always problems – members come and go – and some of the world’s biggest bands have changed line-ups loads!

All the evidence that we have indicates that it is reasonable to assume in practically every human being, and certainly in almost every newborn baby, that there is an active will toward health, an impulse towards growth, or towards the actualization.

I had a really good childhood up until I was nine, then a classic case of divorce really affected me.

An investment in knowledge pays the best interest.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

If I decide to make a coat red in the show, it’s not just red, I think: is it communist red? Is it cherry cordial? Is it ruby red? Or is it apple red? Or the big red balloon red?

The earth’s crust has not yet stopped heaving and plunging under our feet. Mountain ranges are still being thrust up on the horizon. Granites are still growing under the continental masses. Nor has the organic world ceased to produce new buds at the tips of its countless branches.

About the time we can make the ends meet, somebody moves the ends.