What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers‘ contact book. Most consumers don’t want that to happen and don’t know it’s happening.

Somebody will be able to overcome any encryption technique you use!

We’re already cyborgs. Your phone and your computer are extensions of you, but the interface is through finger movements or speech, which are very slow.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

It’s dangerous when people are willing to give up their privacy.

What I think we need to do is pass a bill that says number one, you own your data. Number two, you can license it to Facebook but the licensing has to be knowing, it has to be willful.

I actually think people generally have an awareness and feel like, ‚Wow, these networks have a lot of information.‘

We don’t sell data; we don’t allow anyone to sell data.

Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it’s digital cameras or satellites or just what you click on, we need to have more explicit rules – not just for governments but for private companies.

No one has any faith in the tape anymore – everyone just relies on computers and considers the hardrive to be the safest option, and I don’t. I think an analog tape is something you can hold.

I mean Facebook is no longer a company, it’s a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.

You know you’re not anonymous on our site. We’re greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.