I’m interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you’re like, ‚Wow, how did that even happen? How is that possible?‘

I love the 3D revolution. I love the technology today that continues to push the envelope, continues break the new ground, and continues to raise the bar.

I’m never going to go to Mars, but I’ve helped inspire, thank goodness, the people who built the rockets and sent our photographic equipment off to Mars.

I do not think you can name many great inventions that have been made by married men.

Imagination is more important than knowledge.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

Any sufficiently advanced technology is indistinguishable from magic.

What turns me on about the digital age, what excited me personally, is that you have closed the gap between dreaming and doing. You see, it used to be that if you wanted to make a record of a song, you needed a studio and a producer. Now, you need a laptop.

I feel very strongly that SpaceX would not have been able to get started, nor would we have made the progress that we have, without the help of NASA.

From things that have happened and from things as they exist and from all things that you know and all those you cannot know, you make something through your invention that is not a representation but a whole new thing truer than anything true and alive, and you make it alive, and if you make it well enough, you give it immortality.

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.

The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

Tesla is becoming a real car company.

Flying cars are not a very efficient way to move things from one point to another.

Take advantage of the years of pioneering efforts. You might find this boring, as the young want to rush head on, as it were.

Science does not know its debt to imagination.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

I just want to keep pushing the envelope without it feeling forced.

I think most of the important stuff on the Internet has been built. There will be continued innovation, for sure, but the great problems of the Internet have essentially been solved.

There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

Older people sit down and ask, ‚What is it?‘ but the boy asks, ‚What can I do with it?‘.

We have to build the capacity of our institutions, employees and workers. Our regulatory environment has not been encouraging to research, innovation and enterprise.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

Taking bold action on climate change simply makes good business sense. It’s also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people.

To create a new standard, it takes something that’s not just a little bit different; it takes something that’s really new and really captures people’s imagination, and the Macintosh, of all the machines I’ve ever seen, is the only one that meets that standard.

There’s a silly notion that failure’s not an option at NASA. Failure is an option here. If things are not failing, you are not innovating enough.

Science fiction is any idea that occurs in the head and doesn’t exist yet, but soon will, and will change everything for everybody, and nothing will ever be the same again. As soon as you have an idea that changes some small part of the world you are writing science fiction. It is always the art of the possible, never the impossible.

The march of science and technology does not imply growing intellectual complexity in the lives of most people. It often means the opposite.

I have already demonstrated, by crucial tests, the practicability of signaling by my system from one to any other point of the globe, no matter how remote, and I shall soon convert the disbelievers.

Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn’t been computer science, these people would have been doing amazing things in other fields.

I can’t usually stomach a project after I finish it, but for those days and weeks and months that it’s new to me, I do listen to it, and it might change over time, but it’s about function.

Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.

The civilized man has built a coach, but has lost the use of his feet.

We allow no geniuses around our Studio.

If you only do things where you know the answer in advance, your company goes away.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

California is not just the Golden State. We are also the Internet State.

Young people can create beautiful things.

When you see something that is technically sweet, you go ahead and do it and you argue about what to do about it only after you have had your technical success. That is the way it was with the atomic bomb.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

America has tossed its cap over the wall of space.

Imagination decides everything.

America’s experience, like many others, teaches us that fostering entrepreneurship is not just about crafting the right economic policy or developing the best educated curricula. It’s about creating an entire climate in which innovation and ideas flourish.

This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?

We believe that if men have the talent to invent new machines that put men out of work, they have the talent to put those men back to work.

I’m not a futurist.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

I’ve discovered this new electronic technique that creates new speech out of stuff that’s already there.

My view is there’s no bad time to innovate.

Science is magic that works.

The smart thing in the art world is to have one good idea and never have another.

I’ve always been amazed by Da Vinci, because he worked out science on his own. He would work by drawing things and writing down his ideas. Of course, he designed all sorts of flying machines way before you could actually build something like that.

When Henry Ford made cheap, reliable cars people said, ‚Nah, what’s wrong with a horse?‘ That was a huge bet he made, and it worked.

Generally, a writer of force is anywhere from 20 years to 200 years ahead of his generation.

The press, the machine, the railway, the telegraph are premises whose thousand-year conclusion no one has yet dared to draw.

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple’s product is so much better than the alternative, and people are willing to pay that premium.

If you want to talk about something new, you have to make up a new kind of language.

Genius is always allowed some leeway, once the hammer has been pried from its hands and the blood has been cleaned up.

Our goal is not to build a platform; it’s to be cross all of them.